How to design logo for your company branding and promotion?

  Search engine optimization (SEO)   has become one of the most important marketing strategies to generate website traffic and online sales. Social media platforms such as Facebook and Twitter have been marred by fake news and data breaches. Moreover, people are spending less time on them. So, appearing on first few pages in search results have become one of the necessities for online businesses. To achieve this goal, optimizing web page to appear on first few pages is important. The next question is whether to hire an SEO company or an SEO specialist. Though both of them have pros and cons, advantages of SEO company outweighs that of SEO specialist. Following are some of the reasons why to hire an SEO company: Manpower with knowledge: Once you hire an SEO firm, there is manpower with extensive knowledge. The combined knowledge of few outweighs knowledge of a specialist. Moreover, hiring a firm saves you days of hiring process, sorting through resumes, and interviewing....

  Google AdWords is one of the most popular online advertising platforms. Its pay per click (PPC) feature has attracted a lot of marketers as they need to pay only when someone clicks on those ads. If you are thinking about launching an AdWords campaign for your organization, the budget depends on how much marketing budget you have been allocated and the average value of each sale. For example, a bike selling company’s budget will be different than a clothing company. So, every company has a different budget. Branding and digital marketing companies in pune , India can guide you set the budget and run an overall campaign. Following steps will guide you to determine how much money you should pour in your AdWords campaign. Take help of Google’s keyword planner: The first step to launch a campaign on AdWords is to determine which keywords will be targeted and how much you are willing to pay for every click. Using Google’s keywords planner will help you in determining which key...

  In the year 2013, Google came out with the Hummingbird algorithm. This update made it possible for search engines to understand the intent of the searchers’ quarries and match them with relevant results.   This updated jump-started the now necessary tool of ‘Voice Search’. It has become an expected feature for phones to come with a virtual assistant like Alexa, Cortana, Google Assistant or Siri. It is one of the easiest and quickest ways for any individual to find the needed information. Today’s use of voice search and virtual assistants is just a small glimpse into the future potential of this tool. For Humans, not Computers: There is a major difference in optimizing your website for a voice search. The main difference is the use of ‘human language’ and not ‘computer language’. This means that instead of typing down ‘best restaurants Pune’ you ask your virtual assistant ‘ Which Italian restaurants are near me?’, the words and phrases used are very different. More and ...

    Traditional marketing is expensive, unreliable and immeasurable. It is a lot like gambling. Not every business can afford to shell out lakhs and crores on marketing and advertising. However, they have a saviour in the form of digital marketing. Digital marketing in Pune , India   is the new game changer for small and mid level businesses. Businesses are fast realising its importance, reach, and cost-effectiveness. What is Digital Marketing? Digital marketing is the term used to describe marketing done on a digital platform. There are many different categories that fall under digital platform. Since this is completely done on online, the costs involved are extremely low. Businesses can pick and choose the medium best suited to their business, and budget. Businesses can also choose from a range of services like website design & development, SEO , SEM, SMO, Social Media Marketing , and more to give their businesses a digital push. It all starts with a web...

  Branding a restaurant is one of the best challenging assignments you can ever embark upon. Because it is not only about selling their dishes and showing how beautiful ambiance is. It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to people’s lives instead of only serving food. When restaurants choose to brand themselves through videos, branding agencies cannot only focus on one angle to make sure people would love the restaurant and want to go there on the first opportunity they get. It is about conveying the entire story of the restaurant. Following are the angles through which videos can be made and message can be conveyed: Cooking tutorials: Though the recipes and taste of food are what makes restaurant unique, sharing some of the recipes will not undermine the value of the restaurant. It will build trust and show how cooking is done. Moreover, the recipe content is shared easily. So, it will g...

  Your corporate video is ready. You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this video is nothing but a piece of storage-room material. There needs to be a video promotion strategy. In short, this promotion of corporate video is nothing but the promotion of your brand. This video will send a message about your brand and create an identity in people’s minds. Following are some of the ways in which you can promote your brand through a corporate video: Playing the video at an event: The industry events are filled with dull speeches and boring presentations. The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech. To break this boring flow and explain a lot ab...

User Experience Design (UXD or UX) is the process of improving a website’s quality in order to satisfy users’ experience. Qualities include usability, accessibility, and productivity of the website. It is important for a UX designer to be highly creative in their work because it’s their work will decide whether or not a user prefers to stay on website, comes back later or just leaves and never be back. Hence, it’s the designer’s duty to make a website is impressive for the end user and also easy and simple to use. Here, we look at some of the top tips which will help every UX designer out there to make high quality websites. Scrolling is more convenient than clicking Users will continue to scroll down a website till it is providing clear and additional relevant information below the fold. You should always design a page which consists of strong visual content on the direction of scrolling, depending on the quantity of the content. Remember, scrolling is faster than clicking, so, ...

User Experience Design (UXD or UX) is the process of improving a website’s quality in order to satisfy users’ experience. Qualities include usability, accessibility, and productivity of the website. It is important for a UX designer to be highly creative in their work because it’s their work will decide whether or not a user prefers to stay on website, comes back later or just leaves and never be back. Hence, it’s the designer’s duty to make a website is impressive for the end user and also easy and simple to use. Here, we look at some of the top tips which will help every UX designer out there to make high quality websites. Understanding personal goals & needs of users Users like to move from one section to another often. Items near the top of a page are mostly going to be noticed by users, as they consider these items important. UX UI designers must make websites which are convenient and easy-to-use, which in turn will help the users focus on the content more. You should av...

  When brands and businesses use social media to promote and sell their products and services, the term is simply called Social Commerce. Social Commerce has become one of the or if not the most powerful sales platforms due to its ability to attract so much more engagements and interactions with the digital and social media audience. If you ask any social media marketing in Pune, India   they will tell how vital social commerce is. So here are the top social commerce trends that you should be aware of in the year 2021:    User-generated Content (UGC) & Influencer Marketing   Rather than a random, direct, in-your-face ad that mostly goes ignored by social media users, User-Generated Content is a much more subtle way of promoting your product. UGC is the content put-forth by users of the brand or company over on their social media page, showcasing the product or service. Be it an unboxing or review video of the product or a simple photo or blog, i...

Digital marketing in Pune,India and other such major cities is the only industry which keeps on evolving with new trends in the market compared to other industries. The fact of the matter is that digital marketing is growing and it’s not going slowdown anytime soon. Web design trends are also shifting and changing, thanks to digital marketing. If you do not keep yourself updated with the latest trends in the market, you might be caught off-guard. While designing a web in 2017, you may think about previous years trends like “endless scroll” or you may wonder if “flat design” is something you should use or not. But first, you need to know what’s hot and what’s not on web design trends and then decide. WHAT’S HOT REAL PHOTOS For low quality websites, designers use canned stock photos on their web pages to make it attractive. But in today’s time, many of us who use the web can differentiate the difference between a high quality image and canned stock image. Using canned stock imag...