How to design logo for your company branding and promotion?

    Marketing professionals love WordPress for many reasons. It’s SEO friendly, flexible and there are thousands of plugins to choose from. Search engines are a major source of traffic for most websites. That’s why our users often ask us for SEO tips and plugins that can help improve SEO. Kaizen Design Studio, the best SEO service company in Pune will help you to boost your SEO by choosing the perfect plugin, thus leading your brand towards success! Here is a list of the best WordPress SEO plugins that are highly regarded within the SEO community. Yoast SEO It is one of the most downloaded WordPress plugins of all time. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs. The wizard will walk you through technical aspects. It will also help you optimize better keywords, title tags, meta descriptions and much more. SEMRush SEMRush is a tool that can be used to gather analytics and insights from their competitors to help improve their ow...

    Online marketing is the art of promoting a product of an organization, and creating brand’s awareness to its potential customers through the Internet. For any business to be successful, the Internet plays a key role. We live in an era where internet is the first choice for updating ourselves and learning new things. For marketing and promoting a product or service, businesses depend a lot on the internet. If you plan to start a business, it would be sensible to take guidance from a digital marketing agency in Pune , who will take care of all the activities in order to improve your business. We take a look at few reasons on the importance of online marketing. Importance of Online Marketing / Internet Advertising Helps businesses compete with competitors With development in modern technology, it is now possible to buy wide range of products online from various different online companies. Hence, it is important for any business to keep competing with small, local, a...

  Branding strategies are the first milestone in the journey of building a robust brand. The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose. This results in the making of a brand communication strategy, which is the voice and faces the brand. Developing a brand identity involves multiple processes, evaluation, and re-evaluation. Brand development is all about focusing on the necessities and getting the formula and brand matrix correct. Branding Agency in Pune Best brands become advertisements for themselves. We think robust brands are built on robust strategies. But the trick is to find another new way to influence your customers, be a unique voice in your industry, and directly engage people in different ways on an individual level. The finest products and brands showcase the art of amalgamating ideas into one proper branding strategy. Jeff Bezos, CEO of Amazon, says “Yo...

We always see new trends emerge in web design styles and elements each year. There is more to the process of web design than meets the eye. A smart web designer will not only craft a website that is beneficial to the end-users but also serves search engines as well, which can generate potential leads.  Certain elements, when incorporated cleverly can help tell the story of your company.  For this, a good web design service provider is also necessary. Kaizen Design Studio, a web design company in Pune provides the best website design services that can help you gain more traffic on your website. Here are the key elements that can make your website a masterpiece to watch for! Simplicity works better The modern website design believes in the quote by Leonardo Da Vinci   “Simplicity is the ultimate sophistication.” that is, to keep everything simple. Keeping things simple is probably the most difficult thing to do; especially when there is an abundance of glitz and glamo...

We always see new trends emerge in web design styles and elements each year. There is more to the process of web design than meets the eye. A smart web designer will not only craft a website that is beneficial to the end-users but also serves search engines as well, which can generate potential leads.  Certain elements, when incorporated cleverly can help tell the story of your company.  For this, a good web design service provider is also necessary. Kaizen Design Studio, a web design company in Pune provides the best website design services that can help you gain more traffic on your website. Here are the key elements that can make your website a masterpiece to watch for! Navigation should be easier One of the most significant elements of web design is easy navigation. It is a process in which the users move around and explore your website. It is like a map of all the content and areas within your website. Having an impressive website is of no use if your visitors have ...

In the earlier years, search results depended on the keyword density. But as the years passed by, Google made groundbreaking changes in its algorithms relating to SEO . Now, just keyword stuffing won’t help you in placing your business page on the top rank. There are many other factors that are going to affect your placing on the Google search result rankings. Excellent SEO strategies are the key to achieving these goals. Kaizen Design Studio, an outstanding SEO company in Pune will provide you excellent SEO services that will help your business prosper more! Want to know more about SEO? Here is the perfect guide for SEO in 2021. These simple SEO techniques will help your website or blog to rank in the top search results. Beware of plagiarism! Be aware of the fact always that Google ranking runs far away from plagiarised content! It does not like confusion. If the content of two websites is the same, the Google ranking parameters get confused and avoid you from climbing the ladd...

  If anything has changed rapidly along with the internet, there’s one thing: SEO! SEO has gained tremendous momentum over the years and has served as a great medium in promoting various brands and businesses. SEO   has been the turning point in changing the fortunes of many. There has been a sea change in the approach of Google towards SEO. In the earlier years, search results depended on the keyword density. But as the years passed by, Google made groundbreaking changes in its algorithms relating to SEO. Now, just keyword stuffing won’t help you in placing your business page on the top rank. URL length matters! A long URL is the starting of your brand destruction in the SEO market! Never ever use long URLs as search engines hate them. Keep the URL length short and to the point so that the page is optimized properly and your chances of a good ranking on the page increase. Watch the website loading speed Slow websites lead people to divert from your website! So, ma...

Google is changing the way it works and this happens because of the algorithms it applies after a certain duration of time. The algorithms are based on certain aspects like content quality and keywords. Last decade, the Google algorithms were updated several times and there were sea changes in terms of the conditions for the ranking of a certain article after a person searches the particular term on Google. For amazing content writing services in Pune , Kaizen Design Studio is the ideal option for you! An efficient team of content writers craft the best content for your brand and make sure that the websites are ranked in the top search results. At the initial stages, Google featured articles that had more keywords in the article. Keyword stuffing worked as a prerequisite for ranking a website on the top of the search results. Afterward, Google made mammoth changes to its algorithms & a system evolved where content is the king! Now, Google ranks the articles on a website based on ...

In the present competitive market, a unique brand identity and a positive company image is critical for your business (irrespective of the sector) to achieve what you deserve. Branding of the organization or the offerings is as important as manufacturing, developing and selling them. Brand consultant is hence, crucial to the company’s growth. Brand consultants shape the brand and emphasize its existence in the market. Here are the hurdles faced by businesses among the fierce competition ·          Noise around the identity ·          Alternatives ·          Poorly defined business image ·          Un-defined goals and values ·          Lack of connection with the customers/clients. ·          Limited digital know-how To overcome the...

Influencer marketing is a new type of marketing where a digital marketing reach in Pune or a branding agency in Pune would focus on using the popularity and reach of trending/popular or influencing leaders in the market to convey your brand’s message to the larger audience. It means rather than reaching the audience directly, you as a digital marketing agency, would pay market influencers to get your message out in the public in an effective way. For better effectiveness and more reach, influencer marketing companies run social media marketing or content marketing  campaigns simultaneously. This supports the influencer marketing. Top Influencer marketing campaigns to follow 1. Conduct Giveaways Marketers use many social media tactics and run multiple campaigns on social media. Out of all these campaigns, giveaway campaigns attract more attention as it brings in mutual benefit and is simple and tempting. Giveaways help in creating the expected brand awareness. 2. Social M...

Ace graphic designer David Airey has rightly quoted, “A logoless company is a faceless man!” Really, a logo is an important part of any business or brand. While branding, advertising, and marketing help in strengthening the brand presence, a logo introduces the brand to the targeted customer base. A logo is an important component of any business or brand . It can be said to be the heart of creating your brand’s identity. The foundation of a successful branding   strategy is a logo. A logo introduces a brand to the global consumer base. To be precise, a logo serves as a prominent building block of growth for a brand or business. You cannot provide a long description describing your brand at every place. Therefore, a logo cuts a long story short! Enables Omnipresent Marketing A logo acts as a guiding light on the journey of an individual towards associating with your brand as a customer! It can be inculcated on various products, websites, packaging, etc. This factor leads to t...

Search engine optimization metrics change every year. They get better. From simply being tools for users to find what they want, to becoming the biggest forces of marketing and customer experience, search engines have come a long way. To leverage the search engine and big changes, you need to know the top SEO trends. SEO trends also change according to a better understanding of user behavior. You can use these trends for best SERPs and increase revenue through higher, relevant traffic to your website. So, here are the 10 important 2021 SEO trends: 1. Optimization Focused on the User Google regularly has updates. The last one was in 2019 called BERT. So, after every update, SEOs get to work to adapt to the changes. But rather than doing this every time, SEOs should focus on clean architecture and content delivery. Today, there are many places where users can get their information. SEOs need to have a strategy in place for reaching customers through new access points. The update a...

The demand for e-commerce is magnifying rapidly day-by-day. With great prosperity, comes great responsibility! Change is the law of nature and everyone has to adept to the changing times. Over the years, a plethora of trends has reigned supreme over the e-commerce industry. As people are inclining more towards online shopping, the e-commerce platforms are striving hard for giving the consumers a seamless experience. Some major trends that will rule the year 2021 are as follows. Minimal Design is with what most Platforms Align! The design has been an integral part of e-commerce platforms. Nowadays, many e-commerce platforms are shedding their skin of tacky and funky designs and embracing a more minimalistic approach. Consumers love an interface that focuses more on the product. Hence, a clutter-free interface etched with minimalism is the new normal for e-commerce platforms! Subscriptions receiving appreciations! Subscriptions are making headlines across the e-commerce platforms...