How to design logo for your company branding and promotion?

  Just take a glance through your social media page and you will notice a lot more advertising and marketing videos in the feed. Yes, this is the future of marketing. Video marketing is going to grow in a big way in 2021, and if you want your digital marketing strategies to succeed, you need to start looking for a content creator for corporate video production in Pune right now. But before you start looking, you need guidance for video marketing in 2021. Here it is Know & Define Your Video Goals You can make a video for anything, but that does mean you have to. Answer the questions ‘Why are you making a video?’, and ‘What do you want to achieve from it?’. You will start clearly seeing your goals, and these will help you proceed with your video marketing strategy. Make sure your goals are well-defined like creating awareness, or engagement, or providing information.   Know Your Target Audience Marketing videos need to have a specific target because you are not ma...

Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list. DOS – 1. Explore the chosen library Many resources for stock footages are pain and lack of planning may exceed the budget of the whole project. So, explore what kind of footages are available and find the clips that you might need. If you need help, there are stock forums where experienced users will help you. In addition, determine which footages will be useful in transition between scenes. Conduct a cursory search to determine what is available and what fits. 2. Do contextual test The way stock shot...

Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. We all have seen the rise of Instagram over the years. It has firmed its roots in the digital marketing field to a great extent. There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune  that can help your brand grow with its brand design consultancy expertise! Carve a good strategy Before you start anything, preparing a good strategy is necessary. Instagram is an image-centric social media platform. So, the strategy has to be prepared according to the needs of Instagram. There are many brand strategy consulting services which carve a strategy revolving around your brand thus, helping your brand to gain more attraction. ...

Marketing professionals love WordPress for many reasons. It’s SEO friendly, flexible and there are thousands of plugins to choose from. Search engines are a major source of traffic for most websites. That’s why our users often ask us for SEO tips and plugins that can help improve SEO. Kaizen Design Studio, the best SEO service company in Pune will help you to boost your SEO by choosing the perfect plugin, thus leading your brand towards success! Here is a list of the best WordPress SEO plugins that are highly regarded within the SEO community. Yoast SEO It is one of the most downloaded WordPress plugins of all time. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs. The wizard will walk you through technical aspects. It will also help you optimize better keywords, title tags, meta descriptions and much more. SEMRush SEMRush is a tool that can be used to gather analytics and insights from their competitors to help improve their own SEO. You can le...

Brand strategy consulting forms the crux of the success of a brand or a business. An ideal brand consultant will give you the perfect strategy for making your brand stand out from others. Brand consulting involves brand design consultancy, brand strategy consulting and other important factors that propel a brand towards success in generating brand revenue. 2020 marks the beginning of a new decade and a new year.  There has been a sea change in the process of branding over the years. Visual is now the usual!   long content, the audience prefers a visual treat to their eyes! Nowadays, the audience on social media does not have much time to read long texts. Attractive visuals and small taglines should convey the message. Meaning, powerful visuals that convey the message with full power are the key to a good social media strategy. Catchy visuals are a powerful method of capturing the viewer’s attention towards your brand. Try to incorporate what you want to convey through you...

Finding a great host for your wordpress is boost your SEO ranking. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business. Kaizen Design Studio, the best SEO service company in Pune will help you to boost your SEO by choosing the perfect plugin, thus leading your brand towards success! Here is a list of the best WordPress SEO plugins that are highly regarded within the SEO community. Broken Link Checker Broken links can affect your site’s SEO. If you have been running a blog for a while, then you should check your site for broken links.   Broken Link Checker can fix your problems. It is a free plugin that allows you to find broken links on your WordPress site. You can fix those links without even editing your posts. Keyword Tool Keyword Tool is one of the best free keyword research tools available. It allows you to simply generate keyword ideas by typing in a keyword. Google’s autosuggest feature gathers th...

Branding trends are approaches differently in 2020. Tough competition and new technologies has totally  changed the concept of branding. Today  innovative digital marketing trends are among the top priorities for most business owners in 2020. A branding company can survive in this highly competitive environment only if it is updated with the latest branding trends. For this, a good branding agency is the need of the hour. If you are looking for good branding agencies in Pune, Kaizen Design Studio is the perfect option! Kaizen Design Studio, a brand design consultant in Pune, has varied experience in the branding industry, which will surely bring success to your brand with amazing brand strategies. It is among the Best Brand Strategy Companies that will assist you in changing the fortunes of your company! User-Generated Content is an emerging rockstar! User-Generated Content (UGC) is content created by fan pages and other people who like your brand. For creating maximum ...

Digital marketing has seen an overwhelming rise over the years. No wonder it has garnered so much attention due to the advent of technology in our lives. Kaizen Design Studio, one of the best digital marketing company in Pune provides the best digital marketing services in Pune for various companies and the strategy works every time that helps you grow at breakneck speed! The Past   In the year 1998, Google introduced itself on the Internet. The web-based search engine has reached the zenith and it is vital for optimizing Search Marketing and Digital Marketing campaigns. The 2000s brought about a change in customer behaviour.   With the help of Google, people started to search and enquire about their desired products online before buying. This pattern left the advertisers puzzled. After a small gap,   social networking sites started to sprout. Numerous media companies understood that social networking sites were offering newer opportunities to market their brands and...

The face of entire business must be captivating and create an impression about what the brand is about. Making a wrong impression will create a downfall of the business and not be fruitful to create a sustainable business. On the other hand, a logo that resonates with the true brand image and has a strong recall value will help the business grow. The good news is, there is a mantra with which you can create a perfect logo. Following is the mantra which can help you. Stand out in the crowd Creating a memorable logo is essential. The memorable logo will only be created with a unique design. Obvious designs will not make the logo stand in the crowd, which is why creating a unique logo that establishes a unique identity is essential. Avoid clichés and obvious design. Design a logo that catches people’s eyes and stands out among the competitors. This creates a strong recall value and in turn, helps brands grow. Be innovative Logos should captivate people and need to look fresh. Tren...

A logo is the face of a brand . It makes the first impression on customers and it is important to make the first impression a lasting one. It connects with people on a subconscious level and decides what people should think about the brand. Along with creating a brand identity, it is important to make it appealing. Creating a logo that represents brand identity and connects people emotionally will help businesses stay in the game for a long time. Be appealing An unappealing logo will drive people away from the brand and has a low recall value. Understand the target audience and design a logo accordingly that echoes their emotions. If the target audience can relate themselves to the logo, they will opt for the brand. For instance, if Red Bull creates a logo that shows a bull in red color, it will not appeal to its target audience. But its current logo in which bulls in red color are charged toward each other creates an adventurous and energetic identity. So, it appeals to people and...

A logo is an essential and integral part of the brand and it is the design by which people recognize the brand. Though there are logos that are too small and simple, there is a great deal of work involved in coming to the final design. There are five common characteristics of great logos.   Memorable All great logos are easily recognizable and memorable. The Twitter’s logo of a bird tweeting, Apple’s logo of apple, or Audi’s logo of four rings, all of these have made the long-lasting impression on people’s minds. They will not be forgotten. Anyone will recognize them in no time. On the other hand, whenever we hear the name of these brands, their logos come in our mind easily. This is what great logos do. They make people memorize them easily. Individuality A great logo stands out from the crowd and there is no room for misunderstanding with other brands. Else, it will harm the profitability and reputation of the brand. Apple’s logo cannot be misunderstood with other compute...

Logos reflect what a business or an organization is about. It reflects the philosophy of a brand. Creating a logo is one of the major tasks as it helps businesses and organizations get noticed, talked about, and remembered. Simplicity From Nike’s swoosh to McDonald’s two inverted curves logo in the shape of M, great logos are the simplest. This helps people in remembering and recognizing a company among the chunk of competitors. A simple logo makes engagement with people easier, so spending time in achieving simplicity will make a brand recognizable instantly. Great logos are timeless, iconic, and most importantly, simple. Relevancy Great logos are relevant to brands they represent. Nike’s swoosh sign shows people will achieve the high amount of speed in no time. Or IBM’s machine-inspired logo shows relevance to what the company does. The type of expression, color, ideas, and images associate themselves with people’s mind. Brands invest heavily in making these logos and try to ...

Design is a visual language and the future of all communications. Texty and word heavy communication are now taking a backseat to creative designs. Web design companies in Pune have now caught up in this trend, and are leading the front for creative designs. Latest Trends Minimalism Minimalistic designs are all the rage. This trend has also found its way into website designs. The trend of minimalism began with artists in the 1960’s and 1970’s. Today, it has seen a revival in the digital age. It follows the principle of “Less is more”. Very few colors are used, and the main design is the focal point. There are a no distracting elements, just clever design. Using these same principles, web design companies in Pune, are now creating high-quality minimalistic design and functionality websites. The text fonts are also bold and clean. This makes the website easy on the eye, and easy to use. Single Scroll Instead to make your website visitors go through many pages, the latest trend...

The hallmark of a good design is that it imbibes what it wants to communicate. Just a design that looks good won’t do. There’s has to be meaning and a message in it. There’s a method to this madness. Therefore, for a successful online presence, you need trendy web design that more than just a design. It should be in-tune with your business. Latest Trends Single Scroll Good web design agencies in Pune will incorporate many more ideas such as ideas and designs that are suited to your requirement for a website and will elevate your business. Great web designs   are born out of a combination of creativity and latest technology. Therefore, ensure your website has the perfect amalgamation of both, and also the design language of your business. In this industry, there’s constant evolution, so, ensure your website is up-to-date or even a trendsetter. Minimalism Minimalistic designs are all the rage. This trend has also found its way into website designs . The trend of minimalism...

Today, each and every product/service being promoted via Digital Marketing incorporates the concept of ‘relevant visual elements’ to appease the target audience. To reap profits from your business, a good digital marketing strategy infused with the best graphic design is the need of the hour. This will surely amplify your brand marketing! Let’s know why graphic designing is vital for Digital Marketing. Establishes the perfect connect Digital marketing is based on the delivery of visuals and informative content. A graphic design turns a company’s ideas into realistic revelations. This way an enterprise communicates with its target clients effectively. In today’s fast-paced world, where consumers have a short attention span, a clear stellar visual accompanied by brief content is the only way of gaining attention. If you want to spread your brand name everywhere, Kaizen Design Studio, a graphic design studio in Pune is the best option! It has the best graphic designers in Pune to he...

Graphic design has a big role to play in the modern competitive business environment. Businesses need the services of graphic designers to create impressive marketing materials. The importance of Graphic Design in Digital Marketing cannot be stressed enough. Kaizen Design Studio, a graphic design company in Pune  will offer you the best digital marketing strategy with the perfect graphic design requirements. Builds customer trust People respond instantly to a rich creative illustration. You should use every opportunity to develop consumer trust and confidence for your brand. Poor interface design can develop a rather an unfavorable image of the company. Fulfill your goal of building the trust of your customers with Kaizen Design Studio, a graphic design company in Pune . Known as one of the best graphic design firms in Pune, With Kaizen, you can only expect the best in terms of the design and marketing of your brand! Constructs a brand’s identity It is very important for ...

They say there’s no better investment than real estate. Sure, they’re talking about investing inland, but it’s also true for commercial videography. If there’s one industry that remains constant, it’s the real estate video industry. If you want your real estate business to flourish, then, Kaizen is the answer to your business promotions! Industrial Video Marketing in Pune has considerably changed over the last few years. So, the techniques and methods should be improved for a perfect video. If you want to jump into real estate video work, here’s a general outline as well as some tips and tricks to create an effective video. Check out these techniques to shoot a perfect real estate video! You only need about 2–3 shots for each bedroom and each bathroom in the house. But for the important rooms like the kitchen, the living room, or the master suite, make sure to get enough shots and camera angles to paint a full picture for the viewer. Before you click record, take a walk. Literall...