How to design logo for your company branding and promotion?

    Remember, when your mother would go grocery shopping, and she’d take you with her. The grocer’s shop would be plastered with posters of many different brands. Your mother would hand over the grocery list. The grocer would check the list, and mention which brands were not available and would offer an alternative brand may even insist on that product stating it is better, cheaper. Mother would then reluctantly agree, use the product for the month, and if it was good, it would become a part of the prestigious grocery list. This is how smaller brands made their way to your home and established brand identity , while bigger brands could afford newspaper, billboards, radio and television ads. The story is different today. Technology has changed brand marketing . It is now dictating how brands can engage their customers in a completely different manner altogether, and how your customers perceive you. Previously, only logos, taglines, vision and mission statements were neede...