How to design logo for your company branding and promotion?

  ASO or App Store Optimization is a way of making sure that your app meets the app store ranking process and rise to the top of a search result page. But how can your app get optimized for better discoverability in an app store? To give you an idea about ASO better, we are writing this small guide with which, you can understand ASO in a short period of reading. To help you boost your app store ranking together with your app marketing strategy, we have noted some of the basic points with whom you will get how ASO actually works. There are around 1.3 million Android apps in the Google Play Store and 1.2 million apps in Apple’s App Store used by almost 2 billion Smartphone users around the globe. And mind it, the number is growing day by day. These numbers are enormous and staggering especially if you are a developer or an owner of the business with a need for an app. We at Kaizen have developed various techniques to get your app noticed. What are the Ranking Factors? The ...

    Brand growth won’t last forever Brand growth isn’t a thing to be taken for granted. Even once things were looking promising, your brand might still be in danger for falling into a slump, or worse, taking a dive. It’s not possible to deny that the market is volatile and unpredictable. Talking about the market in Pune, the competition of brands is lush, and every brand is losing the market share at some point. Solution? A branding consultancy in Pune . We will explain how. When revenue hits top speed, it’s common for owners of the brand to anxiously ride it out. However, when business growth extremely slows down, denial isn’t going to get you out of the rut. Leadership might react with a mad scramble to redirect the sinking ship: new products, new markets, or new acquisitions will transpire long. However, if these changes occur in a C-suite silo, there’s a high probability your staff and core customers can feel left in the dark. And employees with variable ideas abo...

    Now that almost everyone is using the internet to search for goods and services, local and small businesses need to find some ways to compete with large and national companies. One way these businesses can level up with them is through local search engine optimization i.e. LSEO. We at Kaizen Design Studio, take pride in calling ourselves the best SEO company in Pune as we have been creating various kinds of local SEO strategies which have helped our clients see a hefty business growth. In this post, we are going to tell you something interesting about local SEO and why local business needs it. Keep reading and follow us as one of the best SEO company in Pune . Well, what is this local SEO? Local SEO is an SEO strategy which targets on the Geographic part, mainly focusing the users who are searching locally for goods and services in their minds. With a local search, the ‘search’ generally has two elements: an industry and a location. Google has a better understa...

Social media has become an important component in the life of an individual. Social media marketing has become a significant and simplest way of reaching an audience to promote any specific business or product. The growth of any business depends on the way it markets its product or service. Post, post and post! Your business must be in the limelight always and the best thing to do is to constantly update your business social media account. Post updates highlighting the best features of your business and how your business stands out better than others. Kaizen Design Studio, a social media marketing company in Pune will help your brand to reflect in style on social media always, thus propelling your brand’s success! Hey listen! Catchy headlines are a must! The headline of your social media post should be magnetic! It should attract the consumer instantly. This is a vital part of social media engagement. As a prospective consumer scrolls through his social media, he should immed...

Content has become the crux of any company or brand . It is responsible for driving traffic and convert your audience to loyal customers of your product. There are many content writing services in Pune that provide you content for your brand, but if you want an excellent content strategy for your brand, Kaizen Design Studio is the best option. One of the best content writing companies in Pune , Kaizen Design Studio will surely give you an amazing content strategy that will play a key role in driving your brand towards success! According to a recent survey, over 63% of businesses have a planned and documented content strategy. With these statistics, you can imagine how important a content strategy for any brand is. Here are some great tips to create an excellent content strategy . Confirm and validate your ideas A content strategy requires information that’s verified and true. Every time you get a new idea, make sure that you verify the details about the idea you are about to implem...

  Video testimonials are a prospect’s mental guarantee that they are about to make a good buying decision by investing in your offering. A corporate video production company can help you in making a good testimonial video. Among the top video production companies in Pune , Kaizen Design Studio acquires the top position. So, the next time you think of a good explainer video company in Pune, Kaizen Design Studio is the best option! Continue reading to learn how video customer testimonials can benefit your company. Boosts credibility Video testimonials are great at explaining your business mission and goals with customers. For example, if you have a real estate company, a testimonial video of the customers who are associated with you can help your business prosper and trigger positivity among the prospective buyers. Kaizen Design Studio, a corporate video production company will create the perfect testimonial video with enthralling motion graphics and excellent effects. The cre...

A business or brand is dependent on successful marketing strategies. The growth and prosperity of a brand or company are dependent on how the company endorses itself on social media . Communicating your customers’ successes can be the strongest marketing approach out there. Nothing sells your product, service, or organization better than promoting the positive experiences of your existing customers or clients. Increase the emotional quotient Testimonials trigger emotion in your audience. A video testimonial will help show them how your business can solve their problems and why you are the best choice for helping them. The way they do this is by capturing a satisfied customer that is passionate about the solution you present. Purchase decisions are largely emotional, even if the customer is taking the time to consider their options. Easy to share Text-based testimonials are undoubtedly powerful, yet not as easy to share as videos. Video testimonials are very easy to share acros...

  Every social media manager has to be in sync with the social media trends and also, what she/he can do to apply them correctly. Kaizen Design Studio, a social media marketing agency in Pune has the best social media team that is updated with new advancements in the industry. Many small errors lead to flawed management. Take this statement as a lesson from 2020 and breathe in some discipline in your daily tasks. Try to improve your performance in 2021 with simple steps. Here are some insights into what every social media manager should be doing in 2021. Automatic scheduling of Social Media posts With the beginning of a new decade, start a new tradition for increased efficiency! The new decade will be filled with more clients and more posts. Human errors are possible if there is too much social media posting on one’s hands. To improve efficiency, automate your social media posts. There are many automated tools available for scheduling social media posts. Embrace these too...

A social manager has to do more than just generating leads through social media. S/he has to strive harder for conversions through social media . A digital marketing company does not just need a great social media manager with lead conversion skills but also expects a person who is updated with the current trends of the industry. Improve your Social Media advertising Social Media advertising is vital for any brand’s success. It involves a plethora of procedures such as Setting up ad campaigns, analyzing ad performances, deciding the budget for the campaigns, crafting amazing content for audience engagement and so on. Analyze every step carefully and make sure that social media advertising is executed properly and yields a greater return on investments. Keep a close eye on your competitors Now, this doesn’t mean that you have to be a detective and constantly keep checking what your competitors are doing! Take some time out of your work and analyze what your competitors are up t...

Online Reputation Management has become the foundation for the success of any brand or business. It plays an important role in maintaining the good name of the business. Kaizen Design Studio, one of the best digital marketing companies in Pune provides the best digital marketing services in Pune for various companies and the strategy works every time that helps you grow at breakneck speed! Today, online reputation is as essential as content marketing and SEO for local businesses. Why ORM is necessary? The Internet has become the sole decider of a consumer’s buying choices. The Internet is regarded as the first source of information by the people. The consumer or client’s trust is a major component of success. Your consumers or clients share their opinion about their purchases with their near and dear ones. If they encounter a problem with your product, they will definitely share their experience. The Internet makes everyone an activist. Negative content spreads rapidly online. I...

  Content has become the crux of any company or brand. It is responsible for driving traffic and convert your audience to loyal customers of your product. There are many content writing services in Pune that provide you content for your brand, but if you want an excellent content strategy for your brand, Kaizen Design Studio is the best option. One of the best content writing companies in Pune , Kaizen Design Studio will surely give you an amazing content strategy that will play a key role in driving your brand towards success. Confirm and validate your ideas A content strategy requires information that’s verified and true. Every time you get a new idea, make sure that you verify the details about the idea you are about to implement. Your strategy should not be created on the basis of mere ideation, but it should also support facts. Great headlines create waves! Headlines are the main asset for boosting your content at a massive level. Without an attractive headline, even...

  Formation of SEO strategies is important for your business to list well on the Search Engine Ranking Page (SERP) but only great SEO strategies don’t work! There are many amazing applications and tools available online for making your business rank on the top page. Google My Business (GMB) is one of the vital tools that benefit your brand to a great extent. Don’t know what exactly GMB is and the methods of optimization? Read on to know more. Kaizen Design Studio specializes in ensuring your presence is correctly optimized for claimed and constructed so that Google Bot finds it greater relevant than your competitor’s presence. Get local web visibility means more business,  Local SEO Services in Pune . Accurate information is a must While you list your business on the GMB platform, it is vital that you give the accurate number, address, and other details. Submit the same address you have on your brand’s website. Misinformation is a negative trait and will have a profou...

  A corporate video is basically a video produced for a company, brand or organization to showcase its capabilities and the list of products and services it has. There are a plethora of advantages to corporate video production. Here are some of the major benefits.For making a great video, a good corporate video maker is needed. If you are searching for a good corporate video maker in Pune, Kaizen Design Studio, a video production company in Pune   is where you should end your search! Improved SEO rankings  Page ranking is a major constituent responsible for the success of any business. If your business is featured in the top-ranking searches, congratulations! You have started your journey towards success in terms of leads and conversions! For improving your rankings, Corporate videos play an important role in making your website crawl on the top page results. Make sure that you post corporate videos constantly on your site for increasing your rankings. A better...

    Instagram is one such platform that has gained considerably in the last few years. It is much more trending than Facebook and product marketing takes place on a large scale on Instagram. For providing the strategies for influencing buying decisions, there are many social media companies in Pune that help your brand/company for advertising your product in the perfect way. Before that, you must know the way to gain more followers for your brand on Instagram. Here are some great ways to increase Instagram followers. Consistency is the key! Don’t let your brand’s Instagram account be idle for even a day. Post something every day. You have to hammer your brand/company concept in the minds of the people every day and this is possible when you constantly post about your brand. Those who post frequently gain more followers as compared to those who post once in a while. So, be consistent in posting every day for more followers. Use relevant hashtags Using the perfect...

In this era of digitization, where every business is going online, digital marketing holds a key role in your business growth. Be it a small business, startup or an MNC, having a digital marketing company by your side can bring you the results that you have been long waiting for. Reaching new audiences and tapping new clients are just a few advantages of digital marketing. Although, finding a digital marketing company is a concern for many businesses, considering the budget vs. the results they are looking for. Having a base built for digital marketing can be very helpful for your business, especially if you own a small business as it can strengthen your sales and get you to the big league! So, here are some of the major tactics you can apply if you are running a small business and want to give it a boost through digital marketing: Strengthen your social media One of the most used and highly common tips that you will get for digital marketing is to get your social media up and r...

This Two are the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same. For instance; if you have the right knowledge and proper tools, then Pay-Per-Click advertising helps. When Google Ad Words are added to PPC   advertising, you can save more and convert a number of people.   They are Different Targeting Systems With the help of filters, Facebook allows you to target your potential audience in 3 ways; by interests, geography and demography. This allows your ads to reach your targeted audience which will only be seen by such targeted audience. On the other hand, Google AdWords allows you to make an ad based on what the user types on the search box. This is because Google cannot act like Facebook nor can it view a personal profile of the user. However, Google is capable of unde...