How to design logo for your company branding and promotion?

    Traditional marketing is expensive, unreliable and immeasurable. It is a lot like gambling. Not every business can afford to shell out lakhs and crores on marketing and advertising. However, they have a saviour in the form of digital marketing. Digital marketing in Pune , India   is the new game changer for small and mid level businesses. Businesses are fast realising its importance, reach, and cost-effectiveness. What is Digital Marketing? Digital marketing is the term used to describe marketing done on a digital platform. There are many different categories that fall under digital platform. Since this is completely done on online, the costs involved are extremely low. Businesses can pick and choose the medium best suited to their business, and budget. Businesses can also choose from a range of services like website design & development, SEO , SEM, SMO, Social Media Marketing , and more to give their businesses a digital push. It all starts with a web...

User Experience Design (UXD or UX) is the process of improving a website’s quality in order to satisfy users’ experience. Qualities include usability, accessibility, and productivity of the website. It is important for a UX designer to be highly creative in their work because it’s their work will decide whether or not a user prefers to stay on website, comes back later or just leaves and never be back. Hence, it’s the designer’s duty to make a website is impressive for the end user and also easy and simple to use. Here, we look at some of the top tips which will help every UX designer out there to make high quality websites. Scrolling is more convenient than clicking Users will continue to scroll down a website till it is providing clear and additional relevant information below the fold. You should always design a page which consists of strong visual content on the direction of scrolling, depending on the quantity of the content. Remember, scrolling is faster than clicking, so, ...

  Before selecting from any of the SEO companies in Pune, India you need to consider PPC as well. SEO (Search Engine Optimization or organic search results) and PPC (Pay Per Click) are two of the most important marketing channels for any business that has a website. So the question arises. Is SEO better than PPC? Or vice versa? Well, that mostly depends on a company’s goals. There are many questions like is the company selling a new product or a service? Is the company well-known in a particular industry? Is there going to be any barrier to a company’s product? (Along with more factors). Let’s analyze some key points. So, is SEO better than PPC? It depends. Search Engine Optimization should be included in order to have a web-marketing strategy. The key advantage of SEO is that it brings a good quality traffic leads. Many users tend not to click on “Paid Ads” unless it gives rise to user inquisitiveness. If your search results are displayed on the first page, it literally me...

  We get many questions from our clients, friends, and prospects why a business owner should get an advertising agency instead of dealing with the tasks directly with various media vendors themselves. While they ask these questions, they are referring to website developers, search engine marketing companies, branding freelancers etc. We are Kaizen Design Studio, one of the finest branding and advertising agencies in Pune, India . We often come across these relevant questions and here, in this post, we are going to solve the common query of many business owners who have just started their ventures or the ones with the well-established brands. Here are the top reasons why advertising companies in Pune, India are recommended for branding than a bunch of independent sellers. Please note that we are not criticizing independent service providers and freelancers but we are going to tell you the upsides of the agencies. More Detailed Work Business owners who directly spend their t...