Google Ad Strategies for e-Commerce

From display advertising to search engine marketing and social media marketing, options available for ecommerce, and specifically advertising, are plenty. Google Ads or Adwords is one such option. Ever since its launch, it has been a go-to platform for many businesses. But advertising on google can have its pros and cons. Google being the most used search engine and owning more than 70% of the search engine market shares, there are thousands of businesses looking to attract and cater to millions of digital citizens with Google ads. If you happen to be a business or a social media marketing company in Pune , India looking to advertise over on google, here are some Google Ad strategies that you should know - 1. Keywords - Keywords are the most important aspect of Google ads. Google looks to match your ad with search queries based on the keywords you select. For beginners, avoid selecting and using general and broad keywords. When it comes to keywords, ex...