How to design logo for your company branding and promotion?

  Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune that can help your brand grow with its brand design consultancy expertise! We all have seen the rise of Instagram over the years. It has firmed its roots in the digital marketing field to a great extent. It has transformed itself in a marketing tool that can be helpful for any brand to attract customers. So, what exactly do you need to attract customers through Instagram? Indeed, it’s a herculean task to start from scratch but if you follow a few simple steps and focus on the same, your brand can be a hit on Instagram in no time! Have a look. Carve a good strat...

  Two of the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same. For instance; if you have the right knowledge and proper tools, then Pay-Per-Click advertising helps. When Google AdWords are added to PPC advertising , you can save more and convert a number of people. On the other hand, at just as $20 to $30, you can attract over 1000 Facebook fans to increase the revenue. Here are a few differences that will give you a better idea as to which one to use. 1. They are Different Targeting Systems With the help of filters, Facebook allows you to target your potential audience in 3 ways; by interests, geography and demography. This allows your ads to reach your targeted audience which will only be seen by such targeted audience. On the other hand, Google AdWords allows you to make an ...

You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this video is nothing but a piece of storage-room material. There needs to be a video promotion strategy. Playing the video at an event The industry events are filled with dull speeches and boring presentations. The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech. To break this boring flow and explain a lot about your business, you can play the corporate video and get the attention of maximum attendees. This will help them in understanding your message and grasping your message in minimum time. Moreover, you can use the video content in a long speech you are giving to break the monotony and refuel the attendees. Pin...

Explainer videos are one of the important parts of the business on educating consumers on how to use the product in the best way. It helps in reaching more consumers without being physically present to give a demonstration. However, using these videos efficiently is essential to gain widespread consumers base. They also help in creating brand awareness. Homepage This is the most common place where the explainer video is placed. Customers check the website before buying the product and placing the video on the homepage would reap great benefits in making the buying decision. Placing the video appropriately on the homepage is also essential as many visitors do not scroll down. Email marketing Entice your target audience to buy the product by including the explainer video in an email marketing campaign. Moreover, call to action at the end will help in growing the website traffic and create awareness about the new product launches. People will be inclined to purchase the product af...

Your corporate video  is ready. promotion of corporate video is nothing but the promotion of your brand. This video will send a message about your brand and create an identity in people’s minds. Following are some of the ways in which you can promote your brand through a corporate video. Video campaign on social media Based on the time people spend on social media, promoting the video on social media platforms would give great benefits. These platforms are best places where people are more likely to share, like, and comment on videos, which would increase the viewers. Running a campaign would help in strategizing and gaining more views and exposure to the brand. Include a call to action such as share and landing page link in the caption to get more visitors to the website. Pin your video to the top of social media feeds Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of infor...

There are numerous ways in which they can be used to maximize their impact and help the brand  in creating awareness. Following are some of the ways in which explainer videos can be used efficiently. Landing pages Along with the website’s homepage, the explainer video can be placed on the landing pages. This would reduce the bounce rate and make people stick to the website and think about buying the product. Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products. Social media Most of the people are active on social media for most of their time in a day. The prominent social media platforms such as Facebook, Instagram, and Twitter are great tools to post the explainer videos. Moreover, video content is shared mostly on social media platforms. The engagement in the posts will help in creating brand awareness. Moreover, paid campaigns on social media will give more visibility to these videos. Sales pitches Yo...

You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this video is nothing but a piece of storage-room material. There needs to be a video promotion strategy. Playing the video at an event The industry events are filled with dull speeches and boring presentations. The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech. To break this boring flow and explain a lot about your business, you can play the corporate video and get the attention of maximum attendees. This will help them in understanding your message and grasping your message in minimum time. Moreover, you can use the video content in a long speech you are giving to break the monotony and refuel the attendees. Po...

The best part of Digital Marketing is that it can reach your brand to heights of success with some good strategies and campaigns. There are many digital marketing companies that make this possible. In this blog, we will explore the past, present, and future of the Digital Marketing Sector. The Past   In the year 1998, Google introduced itself on the Internet. The web-based search engine has reached the zenith and it is vital for optimizing Search Marketing and Digital Marketing campaigns. The 2000s brought about a change in customer behavior. With newer resources, they required ways to do brand promotion and make full use of the different social networking platforms. So much so that Social Media Marketing (SMM) has become a dedicated branch of Digital Marketing today. Many digital marketing agencies in Pune specialise in SMM. Kaizen Design Studio is the best digital media marketing company in Pune that can help your business reach heights of success. The Present Based on t...

A smart web designer will not only craft a website that is beneficial to the end-users but also serves search engines as well, which can generate potential leads.  Certain elements, when incorporated cleverly can help tell the story of your company. Navigation should be easier One of the most significant elements of web design is easy navigation. It is a process in which the users move around and explore your website. It is like a map of all the content and areas within your website. Having an impressive website is of no use if your visitors have a hard time navigating it to find the information they are looking for. It should assist them in finding information before making any calls to action. Your visitors are more likely to stay if you keep it clear and simple. This will be good for your business since providing a nice user experience will result in your visitors coming back for more. Background videos are a treat to watch for Videos that automatically play in the backg...

We always see new trends emerge in web design styles and elements each year. There is more to the process of web design than meets the eye. For this, a good web design service provider is also necessary. Kaizen Design Studio, a web design company in Pune provides the best website design services that can help you gain more traffic on your website. Here are the key elements that can make your website a masterpiece to watch for! Simplicity works better The modern website design believes in the quote by Leonardo Da Vinci   “Simplicity is the ultimate sophistication.” that is, to keep everything simple. Keeping things simple is probably the most difficult thing to do; especially when there is an abundance of glitz and glamour options available to designers ready to flaunt their skills. But let’s remember, It is not for the extra frills and fancies you may have hosted, but for your content. Give your viewers what they are looking for through a simple and easy to access design. In o...

  Before knowing about motion graphics in detail, you must know that if you want to make a good corporate video, Kaizen Design Studio is the best bet! A corporate video maker in Pune, it will surely make your business prosper with a great video! Move over boring presets! Getting high-quality 2D motion graphics means adding energy and creativity to your projects. Corporate video marketing benefits a lot from motion graphics. It forms an important component of any corporate video. Emotionally Captivates You! Beyond being attention-seeking, motion graphics actually affect our emotions; it’s a biological response. Thanks to the phenomenon of emotional contagion, we immediately empathize with and mirror the emotions of the experiences we see on a screen. Short on time, Long on impact! Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP. (This is especially useful on social. According to a study, even watchi...

  Marketing professionals love WordPress for many reasons. It’s SEO friendly, flexible and there are thousands of plugins to choose from. Search engines are a major source of traffic for most websites. That’s why our users often ask us for SEO tips and plugins that can help improve SEO. Yoast SEO It is one of the most downloaded WordPress plugins of all time. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs. The wizard will walk you through technical aspects. It will also help you optimize better keywords, title tags, meta descriptions and much more. Broken Link Checker Broken links can affect your site’s SEO. If you have been running a blog for a while, then you should check your site for broken links.   Broken Link Checker can fix your problems. It is a free plugin that allows you to find broken links on your WordPress site. You can fix those links without even editing your posts. Open Site Explorer Open Site Explorer is a free t...

Marketing professionals love WordPress for many reasons. It’s SEO friendly, flexible and there are thousands of plugins to choose from. Kaizen Design Studio, the best SEO service company in Pune  will help you to boost your SEO by choosing the perfect plugin, thus leading your brand towards success! Here is a list of the best WordPress SEO plugins that are highly regarded within the SEO community. SEMRush SEMRush is a tool that can be used to gather analytics and insights from their competitors to help improve their own SEO. You can learn about organic keywords to rank for, places where you can get backlinks from, insights into your competitor’s advertising strategies, and much more. Kaizen Design Studio, one of the best SEO service company in Pune will help you to garner more reach through social media by using the best SEO plugins and strategies that will help to enhance your social media activity! Keyword Tool Keyword Tool is one of the best free keyword research tools...

Have you ever wondered “How exactly is a video made so exciting with different types of customized themes and fonts?” The answer to your curiosity is motion graphics!  But wait. What exactly is motion graphics? Motion graphics is animation, but with text as a major component. Essentially, it’s an animated graphic design. Motion graphics make your videos more exciting, after all, who doesn’t love watching exciting illusions of motion. Now, let’s explore how motion graphics can prove useful to you. Audience connect as strong as fevicol! The connect of your brand with the target audience is as necessary as food is to the body! The use of motion graphics can attract more audience towards your brand. Kaizen Design Studio, a Corporate Video Maker in Pune has the best motion graphic designers who create state-of-the-art videos for your brand using the best strategies and video software! Helps you to create the much-required fun quotient! Product videos can be a great way to g...