How to design logo for your company branding and promotion?

  As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people, branding companies in Pune, India have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos: Reach masses in short time: The corporate videos are not longer than five minutes generally. In this short time, business, product, and services can be showcased in a quick, informational, and creative way. When the video is posted o...

  As the trends and dynamics in the market change, the need to rebrand a business arises. It is not the decision that is taken with an impulse. The branding strategy does not remain relevant as the time progresses. This is the era of instant gratification. A decade ago, it was not the case. So, businesses feel the need to rebrand themselves to stay relevant, do not lose the audience, and gain as much market share as possible. In addition, it is important to connect and communicate with new customers effectively without disappointing the current customer base as rebranding takes place. Following are some the important tips for building a rebranding case: Determine why you feel the need to rebrand: The rebranding process will be successful if businesses have a compelling list of reasons for changing. What are the challenges are you facing now which can be eliminated if rebranded? Is rebranding necessary to achieve growth and achieve long-term goals? Are there other ways to obta...

    Social media   has become an effective way to reach the target audience, promote the company’s products & services, and gain profits. According to the report of GlobalWebIndex , nearly 93% of users have at least one social media account. The challenge is to reach the maximum of the target audience. The organic reach of posts has been declining with complex and varying algorithms of the leading social media companies. But this does not mean you should ignore social media campaigning and advertising altogether. Paid social media campaigns have come to the rescue. Every major social media platform including Facebook, Twitter, Instagram, LinkedIn, Snapchat , and others have made paid campaigns available. They can reap great benefits when done right. So, the focus should be on running the paid social media campaign with consideration of all necessary factors. Following are some of the influencing factors to reach maximum users who fit the criteria of your ideal bu...

Thinking of hiring a good website design and development company? First, here’s what you need to know about design. The Design is the process of collecting concepts and visually arranging and implementing them in order to create an image. Web design is the similar process of creating with the intention of presenting content on electronic web pages, which the end-user can access through the internet with the help of browsers like Google, Bing and many more. There are few key elements to web design and they are as follows. Top Elements to Web Design It depends. Search Engine Optimization should be included in order to have a web-marketing strategy. The key advantage of SEO is that it brings a good quality traffic leads. Many users tend not to click on “Paid Ads” unless it gives rise to user inquisitiveness. If your search results are displayed on the first page, it literally means that you are a trustworthy source. Plus, if there are other sites which have links to your website, th...