How to design logo for your company branding and promotion?

Social media has become an important component in the life of an individual. Social media marketing has become a significant and simplest way of reaching an audience to promote any specific business or product. The growth of any business depends on the way it markets its product or service. Innovative marketing methods form the crux of the success of any business. There are many social agencies in Pune, but if you are looking for the perfect social media strategies, then Kaizen Design Studio is the best social media marketing company in Pune for you which has the perfect strategy for generating leads through social media! Here are the tips to increase your Social Media Engagement.   Minimize the length, Maximize the effect! In this fast-paced world, Almost everyone is on the go! No one has a lot of time. So, the content of your social media posts should be short and sweet. Quality and precise content is the key to the success of such posts. Attractive short posts can help yo...

  Branding strategies are the first milestone in the journey of building a robust brand. The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose. This results in the making of a brand communication strategy, which is the voice and faces the brand. Developing a brand identity involves multiple processes, evaluation, and re-evaluation. Brand development is all about focusing on the necessities and getting the formula and brand matrix correct. Branding Agency in Pune Best brands become advertisements for themselves. We think robust brands are built on robust strategies. But the trick is to find another new way to influence your customers, be a unique voice in your industry, and directly engage people in different ways on an individual level. The finest products and brands showcase the art of amalgamating ideas into one proper branding strategy. Jeff Bezos, CEO of Amazon, says “Yo...

In the earlier years, search results depended on the keyword density. But as the years passed by, Google made groundbreaking changes in its algorithms relating to SEO . Now, just keyword stuffing won’t help you in placing your business page on the top rank. There are many other factors that are going to affect your placing on the Google search result rankings. Excellent SEO strategies are the key to achieving these goals. Kaizen Design Studio, an outstanding SEO company in Pune will provide you excellent SEO services that will help your business prosper more! Want to know more about SEO? Here is the perfect guide for SEO in 2021. These simple SEO techniques will help your website or blog to rank in the top search results. Beware of plagiarism! Be aware of the fact always that Google ranking runs far away from plagiarised content! It does not like confusion. If the content of two websites is the same, the Google ranking parameters get confused and avoid you from climbing the ladd...

  If anything has changed rapidly along with the internet, there’s one thing: SEO! SEO has gained tremendous momentum over the years and has served as a great medium in promoting various brands and businesses. SEO   has been the turning point in changing the fortunes of many. There has been a sea change in the approach of Google towards SEO. In the earlier years, search results depended on the keyword density. But as the years passed by, Google made groundbreaking changes in its algorithms relating to SEO. Now, just keyword stuffing won’t help you in placing your business page on the top rank. URL length matters! A long URL is the starting of your brand destruction in the SEO market! Never ever use long URLs as search engines hate them. Keep the URL length short and to the point so that the page is optimized properly and your chances of a good ranking on the page increase. Watch the website loading speed Slow websites lead people to divert from your website! So, ma...

Google is changing the way it works and this happens because of the algorithms it applies after a certain duration of time. The algorithms are based on certain aspects like content quality and keywords. Last decade, the Google algorithms were updated several times and there were sea changes in terms of the conditions for the ranking of a certain article after a person searches the particular term on Google. For amazing content writing services in Pune , Kaizen Design Studio is the ideal option for you! An efficient team of content writers craft the best content for your brand and make sure that the websites are ranked in the top search results. At the initial stages, Google featured articles that had more keywords in the article. Keyword stuffing worked as a prerequisite for ranking a website on the top of the search results. Afterward, Google made mammoth changes to its algorithms & a system evolved where content is the king! Now, Google ranks the articles on a website based on ...

Every web design service provider has to pay attention to the crucial responsive web design factor in every website he creates. Responsive web design has gained much momentum due to the use of various screens for viewing the websites. In this article, we will go over a responsive website design company in Pune , its highlights and its advantages. 2 decades ago, the screen size was only limited to a desktop but as the years rolled by, the advent of mobile phones, Tablets, Laptops, and other gadgets enabled the people to view the website on various screen sizes. For this, the website size had to be adjusted according to the dimensions of the screen. The users experienced difficulty in viewing the website as it was made according to the dimensions of the PC. This is where responsive web design came in and changed the entire scenario. Mobile traffic at its peak According to a recent study, over 50% of global web traffic came from mobile devices. That holds for more than half of all I...

In the present competitive market, a unique brand identity and a positive company image is critical for your business (irrespective of the sector) to achieve what you deserve. Branding of the organization or the offerings is as important as manufacturing, developing and selling them. Brand consultant is hence, crucial to the company’s growth. Brand consultants shape the brand and emphasize its existence in the market. Here are the hurdles faced by businesses among the fierce competition Noise around the identity Alternatives Poorly defined business image Un-defined goals and values Lack of connection with the customers/clients. Limited digital know-how To overcome these hurdles and more businesses can look for the best brand strategy consulting in the market and rely on them for creating a desired market image.   If one is looking for a branding agency in Pune , a few names will pop up in the search result. However, a business will have to use certain eligibility c...

You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this video is nothing but a piece of storage-room material. There needs to be a video promotion strategy. Playing the video at an event The industry events are filled with dull speeches and boring presentations. The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech. To break this boring flow and explain a lot about your business, you can play the corporate video and get the attention of maximum attendees. This will help them in understanding your message and grasping your message in minimum time. Moreover, you can use the video content in a long speech you are giving to break the monotony and refuel the attendees. Pin...

The world of business has grown innumerably all over the globe. Various marketing strategies and types have evolved over the years as technology evolved. If we think of the latest trends in the marketing arena, Corporate videos are one of the trending tools for marketing. This type of strategy has gathered momentum due to its quick description and visually pleasing factor. Corporate videos   help you to avail the benefits of short content in an attractive manner. A good corporate video is key to a larger audience reach. If you want to grow your business, a good corporate video maker is vital. A good corporate video has many amazing advantages that can help you grow your business. Read on to know more about the advantages of corporate videos and the different techniques to prepare the perfect video. Connecting people Videos are a great means of connecting your product or service to your targeted audience as a person has an emotional reaction to the video than any other means ...

There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune  that can help your brand grow with its brand design consultancy expertise! It has transformed itself in a marketing tool that can be helpful for any brand to attract customers. So, what exactly do you need to attract customers through Instagram? Indeed, it’s a herculean task to start from scratch but if you follow a few simple steps and focus on the same, your brand can be a hit on Instagram in no time! Have a look. Choose trending hashtags Hashtags rule the roost in the Instagram Kingdom! According to a study, 70% of popular Instagram hashtags are branded. They have a significant role in reaching out to your targeted customer base as the explore section in Instagram shows feed based on a user’s previous searches and the hashtags enable your posts to pop in ...

This Two  are the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same.   They are Different Targeting Systems With the help of filters, Facebook allows you to target your potential audience in 3 ways; by interests, geography and demography. This allows your ads to reach your targeted audience which will only be seen by such targeted audience. On the other hand, Google AdWords allows you to make an ad based on what the user types on the search box. This is because Google cannot act like Facebook nor can it view a personal profile of the user. However, Google is capable of understanding the type of page and then show the ads accordingly. Building a Brand As both offer a company to help improve its brands, both have different approaches. For example; when a user clicks on a link...

Two of the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same. For instance; if you have the right knowledge and proper tools, then Pay-Per-Click   advertising helps. When Google AdWords are added to PPC advertising, you can save more and convert a number of people. On the other hand, at just as $20 to $30, you can attract over 1000 Facebook fans to increase the revenue. Here are a few differences that will give you a better idea as to which one to use.   Ads Creation Process is Different for Both When it comes to creating an ad, both require different approach while creating one. Google Ads depend on keywords while Facebook Ads depend on user’s likes. But, if you compare the prices for the ads, Facebook ads are cheaper than Google ads. Demographic and Keyword Targeting W...

Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. We all have seen the rise of Instagram over the years. It has firmed its roots in the digital marketing field to a great extent. Carve a good strategy Before you start anything, preparing a good strategy is necessary. Instagram is an image-centric social media platform. So, the strategy has to be prepared according to the needs of Instagram. There are many brand strategy consulting services which carve a strategy revolving around your brand thus, helping your brand to gain more attraction. Kaizen Design Studio, A Branding Agency in Pune prepares excellent and impactful social media strategies for various clients and will help you in attracting more customers. Develop great content Content is the oxygen of any social media platform. Creating great content works like magic on Instag...

Explainer videos are one of the important parts of the business on educating consumers on how to use the product in the best way. It helps in reaching more consumers without being physically present to give a demonstration. However, using these videos efficiently is essential to gain widespread consumers base. They also help in creating brand awareness. Homepage This is the most common place where the explainer video is placed. Customers check the website before buying the product and placing the video on the homepage would reap great benefits in making the buying decision. Placing the video appropriately on the homepage is also essential as many visitors do not scroll down. Email marketing Entice your target audience to buy the product by including the explainer video in an email marketing campaign. Moreover, call to action at the end will help in growing the website traffic and create awareness about the new product launches. People will be inclined to purchase the product af...

Your corporate video  is ready. promotion of corporate video is nothing but the promotion of your brand. This video will send a message about your brand and create an identity in people’s minds. Following are some of the ways in which you can promote your brand through a corporate video. Video campaign on social media Based on the time people spend on social media, promoting the video on social media platforms would give great benefits. These platforms are best places where people are more likely to share, like, and comment on videos, which would increase the viewers. Running a campaign would help in strategizing and gaining more views and exposure to the brand. Include a call to action such as share and landing page link in the caption to get more visitors to the website. Pin your video to the top of social media feeds Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of infor...

There are numerous ways in which they can be used to maximize their impact and help the brand  in creating awareness. Following are some of the ways in which explainer videos can be used efficiently. Landing pages Along with the website’s homepage, the explainer video can be placed on the landing pages. This would reduce the bounce rate and make people stick to the website and think about buying the product. Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products. Social media Most of the people are active on social media for most of their time in a day. The prominent social media platforms such as Facebook, Instagram, and Twitter are great tools to post the explainer videos. Moreover, video content is shared mostly on social media platforms. The engagement in the posts will help in creating brand awareness. Moreover, paid campaigns on social media will give more visibility to these videos. Sales pitches Yo...