How to design logo for your company branding and promotion?

  When brands and businesses use social media to promote and sell their products and services, the term is simply called Social Commerce. Social Commerce has become one of the or if not the most powerful sales platforms due to its ability to attract so much more engagements and interactions with the digital and social media audience. If you ask any social media marketing in Pune, India   they will tell how vital social commerce is. So here are the top social commerce trends that you should be aware of in the year 2021:    User-generated Content (UGC) & Influencer Marketing   Rather than a random, direct, in-your-face ad that mostly goes ignored by social media users, User-Generated Content is a much more subtle way of promoting your product. UGC is the content put-forth by users of the brand or company over on their social media page, showcasing the product or service. Be it an unboxing or review video of the product or a simple photo or blog, i...

    From display advertising to search engine marketing and social media marketing, options available for ecommerce, and specifically advertising, are plenty. Google Ads or Adwords is one such option. Ever since its launch, it has been a go-to platform for many businesses. But advertising on google can have its pros and cons. Google being the most used search engine and owning more than 70% of the search engine market shares, there are thousands of businesses looking to attract and cater to millions of digital citizens with Google ads. If you happen to be a business or a social media marketing company in Pune , India looking to advertise over on google, here are some Google Ad strategies that you should know - 1. Keywords -   Keywords are the most important aspect of Google ads. Google looks to match your ad with search queries based on the keywords you select. For beginners, avoid selecting and using general and broad keywords. When it comes to keywords, ex...