How to design logo for your company branding and promotion?

    A digital marketing company has to strengthen the online reputation skills for maximum client gain. Online Reputation Management is an essential component for the success of any brand. Nowadays, Online Reputation Management has become the foundation for the success of any brand or business. It plays an important role in maintaining the good name of the business. Kaizen Design Studio, one of the best digital marketing companies in Pune provides the best digital marketing services in Pune for various companies and the strategy works every time that helps you grow at breakneck speed! Today, online reputation is as essential as content marketing and SEO for local businesses. What is ORM (Online Reputation Management)? Online reputation management (ORM) is the method of designing strategies that shape the perception of the public about an organization. It has a lions share in driving public opinion about a business and its products and services. ORM is not just about m...

    Every web design service provider has to pay attention to the crucial responsive web design factor in every website he creates. Responsive web design has gained much momentum due to the use of various screens for viewing the websites. In this article, we will go over a responsive website design company in Pune , its highlights and its advantages. 2 decades ago, the screen size was only limited to a desktop but as the years rolled by, the advent of mobile phones, Tablets, Laptops, and other gadgets enabled the people to view the website on various screen sizes. For this, the website size had to be adjusted according to the dimensions of the screen. The users experienced difficulty in viewing the website as it was made according to the dimensions of the PC. This is where responsive web design came in and changed the entire scenario. Responsive web design means making websites that can adapt to the size of the website visitor’s viewing screen. Responsive web design ch...

  The foundation of a successful branding strategy is a logo. A logo introduces a brand to the global consumer base. To be precise, a logo serves as a prominent building block of growth for a brand or business. You cannot provide a long description describing your brand at every place. Therefore, a logo cuts a long story short! You must be wondering what is so special about a logo and how is it important to create a brand identity, right? Let’s explore how a logo is important to your business or brand. Displays Your Niche A logo reflects your business. It plays an important role in displaying your niche. It describes the type of business you are dealing with. The related consumer base instantly connects with your brand with the assistance of a logo. Hence, the importance of the logo is greatly justified through this factor. Establishes an Emotional Connect With the Consumer Your logo acts as a bridge between your company and the prospective consumer. If a consumer sees s...

  Before talking about lead generation, let’s first know what leads are. Leads are basically potential customers who are interested to buy a company’s product or services. These customers are the ones who provide their contact information, which one can be used to follow up with more information. Once the information is collected, it is then transferred to the sales department team to engage with them using custom-made content marketing programs. One of the biggest benefits of lead generation on social media is about the possibility of focusing on high quality leads through advanced targeting. It means to improve the quality of leads is extremely important for B2B businesses. We look at few tactics on lead generation using social media as a source. Provide Special Offers We all love freebies, don’t we? So why not consider offering giveaways on social media. These are types of campaigns where people enjoy sharing on their social channels. It is a great way to capture import...

    Online marketing is the art of promoting a product of an organization, and creating brand’s awareness to its potential customers through the Internet. For any business to be successful, the Internet plays a key role. We live in an era where internet is the first choice for updating ourselves and learning new things. For marketing and promoting a product or service, businesses depend a lot on the internet. If you plan to start a business, it would be sensible to take guidance from a digital marketing agency in Pune , who will take care of all the activities in order to improve your business. We take a look at few reasons on the importance of online marketing. Importance of Online Marketing / Internet Advertising   Helps to increase visibility of a business Nowadays, the internet has reach way above our expectations. It is quite easy to buy stuff like movie tickets to furniture through the internet. Businesses should take this approach and establish their pres...

User Experience Design (UXD or UX) is the process of improving a website’s quality in order to satisfy users’ experience. Qualities include usability, accessibility, and productivity of the website. It is important for a UX designer to be highly creative in their work because it’s their work will decide whether or not a user prefers to stay on website, comes back later or just leaves and never be back. Hence, it’s the designer’s duty to make a website is impressive for the end user and also easy and simple to use. Here, we look at some of the top tips which will help every UX designer out there to make high quality websites. Scrolling is more convenient than clicking Users will continue to scroll down a website till it is providing clear and additional relevant information below the fold. You should always design a page which consists of strong visual content on the direction of scrolling, depending on the quantity of the content. Remember, scrolling is faster than clicking, so, av...

User Experience Design (UXD or UX) is the process of improving a website’s quality in order to satisfy users’ experience. Qualities include usability, accessibility, and productivity of the website. It is important for a UX designer to be highly creative in their work because it’s their work will decide whether or not a user prefers to stay on website, comes back later or just leaves and never be back. Hence, it’s the designer’s duty to make a website is impressive for the end user and also easy and simple to use. Here, we look at some of the top tips which will help every UX designer out there to make high quality websites. Understanding personal goals & needs of users Users like to move from one section to another often. Items near the top of a page are mostly going to be noticed by users, as they consider these items important. UX UI designers must make websites which are convenient and easy-to-use, which in turn will help the users focus on the content more. You should avoi...

Paid social media campaigns have come to the rescue. Every major social media platform including Facebook, Twitter, Instagram, LinkedIn, Snapchat, and others have made paid campaigns available. They can reap great benefits when done right. So, the focus should be on running the paid social media campaign with consideration of all necessary factors. Following are some of the influencing factors to reach maximum users who fit the criteria of your ideal buyer persona. Communication Based on the purpose of the campaign, decide the content and creative designs to be posted on the ads. This will also give the voice of your brand, so ensure it is conveying what your brand represents. At the same time, ensure your communication stands out from the crowd. Only captivating designs and copy captures the attention of people in few seconds the post appears before users. Make the communication based on a consideration of these factors. This will also create your brand identity. Ways to target ...

Social media has become an effective way to reach the target audience, promote the company’s products & services, and gain profits. According to the report of GlobalWebIndex, nearly 93% of users have at least one social media account. The challenge is to reach the maximum of the target audience. The organic reach of posts has been declining with complex and varying algorithms of the leading social media companies. But this does not mean you should ignore social media campaigning and advertising altogether. Purpose of the campaign Be clear about what purpose your campaign serves. Define what your company wants to achieve through the campaign. Are you trying to entice buyers to buy your products, or you just want to raise awareness about the products. This will change your approach and communication. This will also lead to the selection of the proper ad format and the budget. The message you send is dependent upon the purpose. The strategies of campaigns will be decided according...

In this era of digitization, where every business is going online, digital marketing holds a key role in your business growth. Be it a small business, startup or an MNC, having a digital marketing company by your side can bring you the results that you have been long waiting for. Reaching new audiences and tapping new clients are just a few advantages of digital marketing. Although, finding a digital marketing company is a concern for many businesses, considering the budget vs. the results they are looking for. Having a base built for digital marketing can be very helpful for your business, especially if you own a small business as it can strengthen your sales and get you to the big league! So, here are some of the major tactics you can apply if you are running a small business and want to give it a boost through digital marketing: Strengthen your social media One of the most used and highly common tips that you will get for digital marketing is to get your social media up and r...

Explainer videos are one of the important parts of the business on educating consumers on how to use the product in the best way. It helps in reaching more consumers without being physically present to give a demonstration. However, using these videos efficiently is essential to gain widespread consumers base. They also help in creating brand awareness. One of the leading firms in Corporate video makers in Pune, Kaizen will definitely give your business a much-required boost to your company. If you are looking for a good video production company in Pune , Kaizen Design Studio is the perfect option!  Sweet and short Explainer videos are typically under three minutes, but the best ones are often shorter, between one and two minutes. The objective of a good explainer video is to deliver a business idea in just a few seconds. Kaizen Design Studio is a well renowned corporate video makers in Pune. We are teamed up with skilled video makers. Problem-solving approach People stri...

Your corporate video  is ready promotion of corporate video is nothing but the promotion of your brand. This video will send a message about your brand and create an identity in people’s minds. Following are some of the ways in which you can promote your brand through a corporate video. You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Video campaign on social media Based on the time people spend on social media, promoting the video on social media platforms would give great benefits. These platforms are best places where people are more likely to share, like, and comment on videos, which would increase the viewers. Running a campaign would help in strategizing and gaining more views and exposure to the brand. Include a call to action such as share and landing page link in the caption...

using videos efficiently is essential to gain widespread consumers base. They also help in creating brand awareness. There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness. Following are some of the ways in which explainer videos can be used efficiently. Landing pages Along with the website’s homepage, the explainer video can be placed on the landing pages. This would reduce the bounce rate and make people stick to the website and think about buying the product. Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products. Social media Most of the people are active on social media   for most of their time in a day. The prominent social media platforms such as Facebook, Instagram, and Twitter are great tools to post the explainer videos. Moreover, video content is shared mostly on social media platforms. The engagement in the posts will help in creating brand...