How to design logo for your company branding and promotion?

There is a lot of crowd on every street, not roaming around or shopping, but satisfying their taste buds. Let alone streets, small and big restaurants, cafes, and food joints at malls have been flooded. Food connoisseurs, families, and groups of friends have been visiting various restaurants to savor the flavors and deliciousness of different cuisines. The food industry has dramatically transformed the world and eating habits of people have changed over the period of time. The advent of technology has brought the food to their doorsteps. Visiting cafes and restaurants only on weekends is not a trend anymore. With this scenario, it is not an easy task to brand a restaurant. There are a ton of restaurants offering different cuisines, exemplary ambiance, and best-in-class service. Branding a restaurant that stands out in the competition and offers an amazing experience is a challenge. Here are some tips and facts to make it easier to brand a restaurant: Find differentiability: The ...

One of the most popular services provided by ad agencies in Pune, India is branding solutions. Much small business does not give due importance to branding, and end up losing business, as they have no identity. However, a small or midsize business who has invested in branding will grow by leaps and bounds, and their brand will become a recognized identity. This is the power of branding. It connects with a person on a subconscious level and influences their buying tendencies. How? What do you think of when you read or hear the words “I’m loving it”. McDonald’s, right? You are correct. That’s the power of branding. Yes, you’re business may be small, but this is the right time have a set brand identity that will become a permanent feature of your present and future branding. This can be then featured in all your products, and if it is a service, your branding will also be used on paraphernalia related to your business. What’s needed? The first thing you need is a logo. A logo ...

  As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people , branding companies in Pune, India   have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos: Reach masses in short time: The corporate videos are not longer than five minutes generally. In this short time, business, product, and services can be showcased in a quick, informational, and creative way. When the video is...

  So, you’ve hired one of the best PPC companies in Pune, India and have started your online campaigns, but the right clicks aren’t just coming through? Then you start pumping more money into your campaigns, but the result is still not the one you want? Well, the whole digital marketing world is seeing a shift. Here’s what’s really happening and what you need to do to ensure your digital marketing campaigns get the right results. First, we need to understand what SERP is Search Engine Results Pages (SERP) is the pages that carry the links that appear on the search engine after you’ve searched for something. The technical term for what your search is ‘keywords’, and in layman term, it is referred to as ‘query’. Now, on the page, you will see a mix of paid links and organic links. The paid links, as you may know, are the result of PPC campaigns. Therefore, getting here is not difficult. The organic links are the links of pages that are most relevant to the search according to ...

Content has become the crux of any company or brand. It is responsible for driving traffic and convert your audience to loyal customers of your product. There are many content writing services in Pune that provide you content for your brand, but if you want an excellent content strategy for your brand, Kaizen Design Studio is the best option. One of the best content writing companies in Pune , Kaizen Design Studio will surely give you an amazing content strategy that will play a key role in driving your brand towards success! According to a recent survey, over 63% of businesses have a planned and documented content strategy. With these statistics, you can imagine how important is a content strategy for any brand. Here are some great tips to create an excellent content strategy. Keywords are the key In terms of website and blogs, relevant keywords are vital for high ranking. Keywords, when blended with quality content can work wonders for your business! The content should be error...