How to design logo for your company branding and promotion?

  The foundation of a successful branding strategy is a logo. A logo introduces a brand to the global consumer base. To be precise, a logo serves as a prominent building block of growth for a brand or business. You cannot provide a long description describing your brand at every place. Therefore, a logo cuts a long story short! You must be wondering what is so special about a logo and how is it important to create a brand identity, right? Let’s explore how a logo is important to your business or brand. Displays Your Niche A logo reflects your business. It plays an important role in displaying your niche. It describes the type of business you are dealing with. The related consumer base instantly connects with your brand with the assistance of a logo. Hence, the importance of the logo is greatly justified through this factor. Establishes an Emotional Connect With the Consumer Your logo acts as a bridge between your company and the prospective consumer. If a consumer sees s...

  Before talking about lead generation, let’s first know what leads are. Leads are basically potential customers who are interested to buy a company’s product or services. These customers are the ones who provide their contact information, which one can be used to follow up with more information. Once the information is collected, it is then transferred to the sales department team to engage with them using custom-made content marketing programs. One of the biggest benefits of lead generation on social media is about the possibility of focusing on high quality leads through advanced targeting. It means to improve the quality of leads is extremely important for B2B businesses. We look at few tactics on lead generation using social media as a source. Provide Special Offers We all love freebies, don’t we? So why not consider offering giveaways on social media. These are types of campaigns where people enjoy sharing on their social channels. It is a great way to capture import...

Social media has become an irreplaceable part of our lives. Social media giants like Facebook and Instagram have transformed the way of communication. Before the advent of social media, the means of communication was totally different and also in terms of business, Print media ruled the roost. If you want a great social media strategy, Kaizen Design Studio, a social media marketing company in Pune  is the best option. But as the social media trend heightened, digital media became the king of advertising. Engagement Engagement is a vital factor that leads a company or brand towards success. How a prospective buyer connects with your brand depends on the social media strategy and the engagement level of the audience. In terms of engagement, Instagram leads from the front. Statistics reveal that over 95 million photos and videos are shared every day on Instagram. Facebook is also good in terms of engagement but not as impactful as Instagram. It ranks second in terms of Instagra...

Social media has certainly revolutionized the term communication. Social networking, collaborations, and promotions are all made possible now by simply uploading a post on any social media platform. This paradigm shift has allowed digital marketing companies in Pune to open their business to this wide aspect as well. Just as technology advances, social media does too. Different algorithms that are introduced to direct you around these platforms are also making it harder for you to generate engagement with your audience. Know Your Audience Get to know who is viewing your posts the most. Figuring out your target audience is key as it allows you to write accordingly and post appropriate content. Build out audience personas that outline basic details like their age bracket, studying or working, and their interests. This will help you to understand how to frame your post. Knowing your audience and speaking their language will also encourage engagement and interactions on your pages and...

A good corporate video is the need of the hour for the smooth sailing of a business as it defines your business or brand in a proper manner. Making videos that promote your business or brand is called corporate video marketing. Corporate video marketing is an important aspect of any business. This is an effective method to reach your audience. A good corporate video also helps in ranking you in the top Google search results. The output More audience reach of your business! All of this comes under Corporate branding. Place the video on a website If you place a corporate video on your business website, it will help you to gain a place among the top search results as a video will make users stay on the website for a certain amount of time. Demonstrate your product Your product or service is the main foundation of your business. Show a short demo of your product or service. Let the users explore the uniqueness of your product or service by viewing the demo. This will help in up-g...

Brand strategy consulting forms the crux of the success of a brand or a business. An ideal brand consultant will give you the perfect strategy for making your brand stand out from others. Brand consulting involves brand design consultancy, brand strategy consulting and other important factors that propel a brand towards success in generating brand revenue. 2021 marks the beginning of a new decade and a new year.  There has been a sea change in the process of branding over the years. The trends in regards to the branding have changed to a great extent over a decade. Have a look at the latest branding trends to follow. Visual is now the usual!   long content, the audience prefers a visual treat to their eyes! Nowadays, the audience on social media does not have much time to read long texts. Attractive visuals and small taglines should convey the message. Meaning, powerful visuals that convey the message with full power are the key to a good social media strategy. Catchy v...

The SEO landscape has transformed the internet over the last decade. Crafting great SEO strategies has become a norm for any business to reach peaks of success. 2021 is the beginning of a new decade and with the change in the decade, many new technologies have cropped up to ramp up the SEO strategies across the internet. Every advertising agency has to be updated with the current trends in the SEO sector for assuring complete assistance to their respective clients for upgrading their success level. Kaizen Design Studio, an SEO company in Pune keeps itself updated with the latest SEO trends for transforming your business into a success story! The professional Kaizen team crafts the best SEO strategies for your business to reach heights of prosperity. If you are looking for the best SEO companies in Pune, Kaizen Design Studio is the ideal option for you. Extravagant content is must Since the last decade, Crafting extraordinary content has become the key to a great SEO strategy. T...

In this era of digitization, where every business is going online, digital marketing holds a key role in your business growth. Be it a small business, startup or an MNC, having a digital marketing company by your side can bring you the results that you have been long waiting for. Reaching new audiences and tapping new clients are just a few advantages of digital marketing. Although, finding a digital marketing company is a concern for many businesses, considering the budget vs. the results they are looking for. Having a base built for digital marketing can be very helpful for your business, especially if you own a small business as it can strengthen your sales and get you to the big league! So, here are some of the major tactics you can apply if you are running a small business and want to give it a boost through digital marketing: Strengthen your social media One of the most used and highly common tips that you will get for digital marketing is to get your social media up and r...

Search engine metrics change every year. They get better. From simply being tools for users to find what they want, to becoming the biggest forces of marketing and customer experience, search engines have come a long way. To leverage the search engine and big changes, you need to know the top SEO trends. SEO trends also change according to a better understanding of user behavior.   Best Content Wins The days of stuffing keywords to get hits are over. SEOs have to focus on pushing content that is relevant and high in quality. Google’s quality check is still developing, and there might be one or two pages that are not of the highest quality, but soon there will be a day where only quality content will be found on the first page. So, you need to completely forget about keyword stuffing, rewording, and article spinning. Long-tail keywords that are grammatically correct will also get renewed importance. Focus on them. Another place that needs focus is titles. Since keywords are o...