How to design logo for your company branding and promotion?

Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list. DOS – 1. Explore the chosen library Many resources for stock footages are pain and lack of planning may exceed the budget of the whole project. So, explore what kind of footages are available and find the clips that you might need. If you need help, there are stock forums where experienced users will help you. In addition, determine which footages will be useful in transition between scenes. Conduct a cursory search to determine what is available and what fits. 2. Do contextual test The way stock shot...

Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. We all have seen the rise of Instagram over the years. It has firmed its roots in the digital marketing field to a great extent. There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune  that can help your brand grow with its brand design consultancy expertise! Carve a good strategy Before you start anything, preparing a good strategy is necessary. Instagram is an image-centric social media platform. So, the strategy has to be prepared according to the needs of Instagram. There are many brand strategy consulting services which carve a strategy revolving around your brand thus, helping your brand to gain more attraction. ...

In order for a website page to run smoothly on a single interface, CMS allows you to create, maintain, and edit the content. With the help of CMS, many professional companies are building websites for their clients as well as for themselves. If you’re wondering what the reasons behind CMS being so important are, here are a few. Cost-Effective When CMS is  ignored while developing a website or maintaining a page, the price of building a single site can cost you a fortune. One of the main reasons for this is making changes to the website every-time without using CMS will eventually lead to spending 5 to 10 times more money and wastage of time. That is why any web development company in Pune focuses on using CMS. It allows minor changes in the website’s content to be done by you without waiting for the website developer. This not only saves your time and effort but also from cashing out extra amounts. Create Standardized Uniform Pages Using different style for just a single we...

The design of the website is vital as it keeps the website visitor engaged. Content is also responsible to keep the visitor engaged.   Web developers are responsible for the creation of a website, It includes website content, the design, and various other components. He/she is a person who can give us inputs about preparing a good website best suited to our needs. So, you as a representative of a brand or a business has to coordinate with the website designer to develop a website suited for your brand. What should you discuss with your web designer to make the most out of your website? Here is a guide to help you with what needs to be discussed with your web designer.     The cost? The cost is a vital component. Frankly speaking, it again depends on how complex your website is. If it consists of many different types of modifications and features, the cost will increase accordingly. If you want a great website without increasing your budget, Kaizen Design Studio is t...

A website forms an important part of any business or brand. It is a medium of reaching out to your consumers in a digital manner. The traffic of the website is determined on a number of factors The most important factors are: 1) The website design. 2) The quality of the content. Kaizen Design Studio, a website design company in Pune pays attention to all these factors and assures that your website is not just good in terms of design, but also technically sound! The time span for completing the  website? If the web developer is experienced, you can expect the website to be completed in a short span as he knows the technical glitches that he may encounter and can take precautions beforehand. If you want your website to be completed effortlessly in a short time span, Kaizen Design Studio, a leading website design company in Pune provides the best website designers in Pune to make your web address a great masterpiece! The communication medium and the frequency of communication?...

A smart web designer will not only craft a website that is beneficial to the end-users but also serves search engines as well, which can generate potential leads.  Certain elements, when incorporated cleverly can help tell the story of your company.  Navigation should be easier One of the most significant elements of web design is easy navigation. It is a process in which the users move around and explore your website. It is like a map of all the content and areas within your website. Having an impressive website is of no use if your visitors have a hard time navigating it to find the information they are looking for. It should assist them in finding information before making any calls to action. Your visitors are more likely to stay if you keep it clear and simple. This will be good for your business since providing a nice user experience will result in your visitors coming back for more. Background videos are a treat to watch for Videos that automatically play in the...

We always see new trends emerge in web design styles and elements each year. There is more to the process of web design than meets the eye. For this, a good web design service provider is also necessary. Kaizen Design Studio, a web design company in Pune provides the best website design services that can help you gain more traffic on your website. Here are the key elements that can make your website a masterpiece to watch for! Simplicity works better Give your viewers what they are looking for through a simple and easy to access design. In other words, keep your website design as flat as possible. Kaizen Design Studio, a web design company in Pune provides the best website design services that can help you gain more traffic on your website. Background videos are a treat to watch for Videos that automatically play in the background can add a lot to a website. They can be used to tell a story and reduce the amount of content needed to explain your brand. Background videos focus...

In the web development industry, CMS or Content Management System has added a lot of benefits. Bloggers and website developers must take full advantage of this system in order to grow. Content Management Increases Efficiency When website development is required from scratch, then one cannot ignore CMS. Ignoring CMS will result in feeling lost in front of the computer screen, work for long hours, get more confused, falling deeper in trouble, ultimately leading to wasting precious time. However, using CMS is totally the opposite. It allows you to not only save time but also help you to build effective sites which are easier and faster to update efficiently. Platform Compatibility With companies introducing new smart phones every year, many users are able to afford one. With this concept, users tend to remain online on their phones for a maximum amount of time watching videos, reading emails, enjoying music, browsing, play games and more. And that is why if you’re a web developer,...

Marketing professionals love WordPress for many reasons. It’s SEO friendly, flexible and there are thousands of plugins to choose from. Search engines are a major source of traffic for most websites. That’s why our users often ask us for SEO tips and plugins that can help improve SEO. Kaizen Design Studio, the best SEO service company in Pune will help you to boost your SEO by choosing the perfect plugin, thus leading your brand towards success! Here is a list of the best WordPress SEO plugins that are highly regarded within the SEO community. Yoast SEO It is one of the most downloaded WordPress plugins of all time. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs. The wizard will walk you through technical aspects. It will also help you optimize better keywords, title tags, meta descriptions and much more. SEMRush SEMRush is a tool that can be used to gather analytics and insights from their competitors to help improve their own SEO. You can le...

Brand strategy consulting forms the crux of the success of a brand or a business. An ideal brand consultant will give you the perfect strategy for making your brand stand out from others. Brand consulting involves brand design consultancy, brand strategy consulting and other important factors that propel a brand towards success in generating brand revenue. 2020 marks the beginning of a new decade and a new year.  There has been a sea change in the process of branding over the years. Visual is now the usual!   long content, the audience prefers a visual treat to their eyes! Nowadays, the audience on social media does not have much time to read long texts. Attractive visuals and small taglines should convey the message. Meaning, powerful visuals that convey the message with full power are the key to a good social media strategy. Catchy visuals are a powerful method of capturing the viewer’s attention towards your brand. Try to incorporate what you want to convey through you...

Finding a great host for your wordpress is boost your SEO ranking. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business. Kaizen Design Studio, the best SEO service company in Pune will help you to boost your SEO by choosing the perfect plugin, thus leading your brand towards success! Here is a list of the best WordPress SEO plugins that are highly regarded within the SEO community. Broken Link Checker Broken links can affect your site’s SEO. If you have been running a blog for a while, then you should check your site for broken links.   Broken Link Checker can fix your problems. It is a free plugin that allows you to find broken links on your WordPress site. You can fix those links without even editing your posts. Keyword Tool Keyword Tool is one of the best free keyword research tools available. It allows you to simply generate keyword ideas by typing in a keyword. Google’s autosuggest feature gathers th...

Branding trends are approaches differently in 2020. Tough competition and new technologies has totally  changed the concept of branding. Today  innovative digital marketing trends are among the top priorities for most business owners in 2020. A branding company can survive in this highly competitive environment only if it is updated with the latest branding trends. For this, a good branding agency is the need of the hour. If you are looking for good branding agencies in Pune, Kaizen Design Studio is the perfect option! Kaizen Design Studio, a brand design consultant in Pune, has varied experience in the branding industry, which will surely bring success to your brand with amazing brand strategies. It is among the Best Brand Strategy Companies that will assist you in changing the fortunes of your company! User-Generated Content is an emerging rockstar! User-Generated Content (UGC) is content created by fan pages and other people who like your brand. For creating maximum ...

Digital marketing has seen an overwhelming rise over the years. No wonder it has garnered so much attention due to the advent of technology in our lives. Kaizen Design Studio, one of the best digital marketing company in Pune provides the best digital marketing services in Pune for various companies and the strategy works every time that helps you grow at breakneck speed! The Past   In the year 1998, Google introduced itself on the Internet. The web-based search engine has reached the zenith and it is vital for optimizing Search Marketing and Digital Marketing campaigns. The 2000s brought about a change in customer behaviour.   With the help of Google, people started to search and enquire about their desired products online before buying. This pattern left the advertisers puzzled. After a small gap,   social networking sites started to sprout. Numerous media companies understood that social networking sites were offering newer opportunities to market their brands and...

The face of entire business must be captivating and create an impression about what the brand is about. Making a wrong impression will create a downfall of the business and not be fruitful to create a sustainable business. On the other hand, a logo that resonates with the true brand image and has a strong recall value will help the business grow. The good news is, there is a mantra with which you can create a perfect logo. Following is the mantra which can help you. Stand out in the crowd Creating a memorable logo is essential. The memorable logo will only be created with a unique design. Obvious designs will not make the logo stand in the crowd, which is why creating a unique logo that establishes a unique identity is essential. Avoid clichés and obvious design. Design a logo that catches people’s eyes and stands out among the competitors. This creates a strong recall value and in turn, helps brands grow. Be innovative Logos should captivate people and need to look fresh. Tren...

A logo is the face of a brand . It makes the first impression on customers and it is important to make the first impression a lasting one. It connects with people on a subconscious level and decides what people should think about the brand. Along with creating a brand identity, it is important to make it appealing. Creating a logo that represents brand identity and connects people emotionally will help businesses stay in the game for a long time. Be appealing An unappealing logo will drive people away from the brand and has a low recall value. Understand the target audience and design a logo accordingly that echoes their emotions. If the target audience can relate themselves to the logo, they will opt for the brand. For instance, if Red Bull creates a logo that shows a bull in red color, it will not appeal to its target audience. But its current logo in which bulls in red color are charged toward each other creates an adventurous and energetic identity. So, it appeals to people and...

A logo is an essential and integral part of the brand and it is the design by which people recognize the brand. Though there are logos that are too small and simple, there is a great deal of work involved in coming to the final design. There are five common characteristics of great logos.   Memorable All great logos are easily recognizable and memorable. The Twitter’s logo of a bird tweeting, Apple’s logo of apple, or Audi’s logo of four rings, all of these have made the long-lasting impression on people’s minds. They will not be forgotten. Anyone will recognize them in no time. On the other hand, whenever we hear the name of these brands, their logos come in our mind easily. This is what great logos do. They make people memorize them easily. Individuality A great logo stands out from the crowd and there is no room for misunderstanding with other brands. Else, it will harm the profitability and reputation of the brand. Apple’s logo cannot be misunderstood with other compute...

Logos reflect what a business or an organization is about. It reflects the philosophy of a brand. Creating a logo is one of the major tasks as it helps businesses and organizations get noticed, talked about, and remembered. Simplicity From Nike’s swoosh to McDonald’s two inverted curves logo in the shape of M, great logos are the simplest. This helps people in remembering and recognizing a company among the chunk of competitors. A simple logo makes engagement with people easier, so spending time in achieving simplicity will make a brand recognizable instantly. Great logos are timeless, iconic, and most importantly, simple. Relevancy Great logos are relevant to brands they represent. Nike’s swoosh sign shows people will achieve the high amount of speed in no time. Or IBM’s machine-inspired logo shows relevance to what the company does. The type of expression, color, ideas, and images associate themselves with people’s mind. Brands invest heavily in making these logos and try to ...