PAID SOCIAL MEDIA CAMPAIGNS: FACTORS TO CONSIDER TO REACHING AUDIENCE
Social media has become an effective way to reach the target audience, promote the company’s products & services, and gain profits. According to the report of GlobalWebIndex, nearly 93% of users have at least one social media account. The challenge is to reach the maximum of the target audience. The organic reach of posts has been declining with complex and varying algorithms of the leading social media companies. But this does not mean you should ignore social media campaigning and advertising altogether. Purpose of the campaign Be clear about what purpose your campaign serves. Define what your company wants to achieve through the campaign. Are you trying to entice buyers to buy your products, or you just want to raise awareness about the products. This will change your approach and communication. This will also lead to the selection of the proper ad format and the budget. The message you send is dependent upon the purpose. The strategies of campaigns will be decided according...