How to design logo for your company branding and promotion?

  We all know that communication plays a vital role for any business. If your audience or your client is not aware of what business your company is doing, then it will not generate leads or help your company to grow. So yes, communication is a vital element for a company’s growth. However, in today’s modern era visual plays a striking role in order to have an impression in a customer’s mind. This is because a visual design remains fixed in viewers mind. A visual or graphic design conveys a message along with a bunch of innovations. Graphic designing process involves a combination of technological, aesthetics and inventive thinking to generate ideas. Here is a list of few as to why graphic design is important for a business. Commitment among employees For any company to be recognized, the process starts inside and hence employees must remain committed to the brand (Company). In any company employees will be fenced with stationary, company web pages, publications and more. For...

    There will always be a scenario when a corporate client tells a video production company to make a corporate video for them in only two minutes. Given the number of huge projects they have undertaken, it seems difficult. There are huge assets to be shown and a lot of information to be conveyed. Here lies the problem. Including every piece of information can have a negative effect. As the human mind has limits, grasping too much information can result in less recall value. A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company. There are some misconceptions that make the corporate video forgettable and boring. Let’s shade a light on some of them. Misconception 1: More information equals to more value. We may be driven by a conception that offering more information through video would provide more value. Turns out, this is a misconception. Studies show that people can reme...