How to design logo for your company branding and promotion?

  Content   has become the crux of any company or brand. It is responsible for driving traffic and convert your audience to loyal customers of your product. There are many content writing services in Pune that provide you content for your brand, but if you want an excellent content strategy for your brand, Kaizen Design Studio is the best option. One of the best content writing companies in Pune , Kaizen Design Studio will surely give you an amazing content strategy that will play a key role in driving your brand towards success! According to a recent survey, over 63% of businesses have a planned and documented content strategy. With these statistics, you can imagine how important is a content strategy for any brand. Here are some great tips to create an excellent content strategy. Confirm and validate your ideas A content strategy requires information that’s verified and true. Every time you get a new idea, make sure that you verify the details about the idea you are a...

    A business or brand is dependent on successful marketing strategies. The growth and prosperity of a brand or company are dependent on how the company endorses itself on social media. Communicating your customers’ successes can be the strongest marketing approach out there. Nothing sells your product, service, or organization better than promoting the positive experiences of your existing customers or clients. Video testimonials are a prospect’s mental guarantee that they are about to make a good buying decision by investing in your offering. A corporate video production company can help you in making a good testimonial video. Among the top video production companies in Pune , Kaizen Design Studio acquires the top position. So, the next time you think of a good explainer video company in Pune, Kaizen Design Studio is the best option! Continue reading to learn how video customer testimonials can benefit your company. Easy to share Text-based testimonials are undoubt...

    ASO or App Store Optimization is a way of making sure that your app meets the app store ranking process and rise to the top of a search result page. But how can your app get optimized for better discoverability in an app store? To give you an idea about ASO better, we are writing this small guide with which, you can understand ASO in a short period of reading. ASO comes under SEO marketing tactics only and thus if you are looking for ASO services in Pune , you need to hire an expert and experienced SEO company in Pune. We are Kaizen Design Studio, a full-time branding company providing SEO services in Pune . First things first, what is App Store Optimization Just like online marketers use search engine optimization, or SEO, to induce their web pages ranking highly in Google’s search results, app developers should use App Store optimization, or ASO, techniques to urge their app to the highest of app store search results. It’s may be viewed as App Store SEO. Unf...

    Digital marketing is one of the most disrupted industries in the world. What’s hot today could become yesterday’s technology in a matter of months, even weeks. Therefore, you need to stay updated regarding the latest trends in digital marketing. 2021 is going to bring in many changes in digital marketing, and any good digital marketing company in Pune will tell you to incorporate these trends into your marketing strategies right now. Adjacent Searches – Here’s how most SEO strategies tend to work. Target a page, select a few keywords and terms related to that target, and get ranked. While this has worked so far, it’s not going to be enough in 2021. It has become important to also rank for keywords and terms that are similar to your business. Your search profile needs to be a lot stronger than it is because other businesses have already begun targeting adjacent searches and you may lose business. SEO Voice Search – Voice search is the next big areas of focus in t...

  There are very few digital marketing companies in Pune , who provide affordable yet excellent service in digital marketing. Kaizen Design Studios is one such digital marketing companies who not only provides the best and affordable digital marketing services in Pune but is also extremely goal-oriented and professional. They are known for going out of their ways to assist you to heighten your business prospects! Their expertise in the field of digital marketing is what makes them the best digital marketing company in Pune. Social media groups Building the right connections and reaching the right audience is what can make you go from 1 to 100 at once. And joining social media groups helps you in achieving both. There are ‘n’ number of people who in search of the right brand, services or products connect over such groups. You can search for a niche group that is related to your business and can join it. Apart from reaching the right audience and promoting your brand in specif...

    Logos reflect what a business or an organization is about. It reflects the philosophy of a brand . Creating a logo is one of the major tasks as it helps businesses and organizations get noticed, talked about, and remembered. A logo is an essential and integral part of the brand and it is the design by which people recognize the brand. Though there are logos that are too small and simple, there is a great deal of work involved in coming to the final design. There are five common characteristics of great logos 1 . Simplicity From Nike’s swoosh to McDonald’s two inverted curves logo in the shape of M, great logos are the simplest. This helps people in remembering and recognizing a company among the chunk of competitors. A simple logo makes engagement with people easier, so spending time in achieving simplicity will make a brand recognizable instantly. Great logos are timeless, iconic, and most importantly, simple. 2. Memorable All great logos are easily recogniz...

Thinking of getting into digital marketing for your business? You are on the right path. The first thing you need to do is get in touch with a good web design company in Pune . A good website is the start of a successful digital campaign. Therefore, you should take your first step into the digital sphere with a website. How to Start? You may have seen many ads stating that buying a domain and starting a website is easy, but that is not the truth. Buying a domain may be easy, but getting your website online is not. Though there are website builder apps and programs, a layperson would struggle to make their website as they have no knowledge of content, design and development. These three together are responsible for a good, functioning website. Content Content is text that would go on the website. This is where you provide the all the information about your business. From the history of your business to the offer, through well-written text, you have to impart knowledge to your we...

  Corporate Video Marketing has become synonymous with the launch of a business or brand. It is an essential component that drives your business towards prosperity! There are many marketing techniques that have been growing rapidly in the last few years. Some are useful, and some others are only popular. Whether it is a blog or a product marketing website, it must help your current and potential clients/customers make a quick decision with effective facts and figures. Explainer Videos are one such technique that tackles this need in a good way. Let’s get to know what actually explainer videos are. Instantly viral Brands need visually appealing content that goes viral instantly to increase their stake on social media for attracting customers towards the brand. Going viral actually means sharing a piece of information many times, even in the millions, from when it is first posted. This happens because such a material piques the interest and attention of its viewers. Explainer...

  The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people, branding companies in Pune have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos. Reach more customers The video sharing sites such as YouTube and Video can attract a lot of visitors by getting the videos across millions of people. As they have easy sharing options on social media sites and blogs, it is a cost-effective and efficient way to reach more customers. When viewers share content, it will increase brand awareness without costing a penny besides the production cost. This is impossible with conventional advertising commercials. However, updatin...

Formation of SEO strategies is important for your business to list well on the Search Engine Ranking Page (SERP) but only great SEO strategies don’t work! There are many amazing applications and tools available online for making your business rank on the top page. Get local web visibility means more business, Local SEO Services in Pune . GMB is a free tool by Google made for businesses and brands.  It enables you to portray how your company’s or business information is listed via Google search. GMB can help you manage varied features that help your business grow like the location of your company or business location on Google maps, online reviews, and the knowledge graph. As you now know about GMB, let’s check out the techniques for making the most out of GMB. Accurate information is a must While you list your business on the GMB platform, it is vital that you give the accurate number, address, and other details. Submit the same address you have on your brand’s website. Mis...

Google My Business (GMB) is one of the vital tools that benefit your brand to a great extent. Don’t know what exactly GMB is and the methods of optimization? Read on to know more. Kaizen Design Studio specializes in ensuring your presence is correctly optimized for claimed and constructed so that Google Bot finds it greater relevant than your competitor’s presence. GMB is an awesome tool for your business to be featured in the local listings. People usually search for your business or company on Google Maps when they are near your location or vicinity. For eg: If a person searches “Clothing near me” and your business is listed on GMB, it will appear in the options he gets. Choose an ideal category The first and the foremost step for better optimization is the selection of the category in which your business is listed. If there’s not a specific category to which your business belongs, select a more general one that is near perfect to your category. Upload great quality HD images...

Every advertising agency has to be updated with the current trends in the SEO sector for assuring complete assistance to their respective clients for upgrading their success level. Kaizen Design Studio, an SEO company in Pune  keeps itself updated with the latest SEO trends for transforming your business into a success story! In this article, you will get to know the different SEO trends that are ruling the internet. Here’s a guide to preparing effective SEO strategies sticking to the latest trends.   Before knowing about the latest trends, let’s know what is an SEO Strategy. Be User-oriented Don’t just create a mechanical strategy to rank up on the top page. Research what the average internet wants from the content. With the introduction of Google’s new BERT algorithm, it has become mandatory for an SEO strategist to think from a user point of view. Rather than just researching what users search the most, know what a user exactly wants from your content. Extravagant ...

The SEO landscape has transformed the internet over the last decade. Crafting great SEO strategies has become a norm for any business to reach peaks of success. 2020 is the beginning of a new decade and with the change in the decade, many new technologies have cropped up to ramp up the SEO strategies across the internet. The professional Kaizen team crafts the best SEO strategies for your business to reach heights of prosperity. If you are looking for the best SEO companies in Pune , Kaizen Design Studio is the ideal option for you. An SEO   strategy is a process of crafting a good plan to improve search engine rankings of a particular business or brand. Now as you know what exactly an SEO strategy is, have a look at the latest trends that in turn will help you to craft the best SEO strategy. Use short URLs and rich keywords Rather than using really long URLs, try to incorporate short URLs with top-ranking keywords. Recent studies have shown considerable improvement in SEO ...

Link building plays a vital part in search engine optimization (SEO) , specifically in off-page optimization. To appear in first few pages of search engine results, it is necessary to build quality backlinks, not just backlinks. Making mistakes while link building can result in negative ranking. Following are some of the mistake that should be avoided while link building. Buy or sell links Buying links from other sites to get backlinks will land you in trouble with SEO. As search engines prefer genuine sites and links, they can ban your links. Google has clarified that links that have bought or sold will be considered as spam. Instead of buying linking, hiring a freelancer to create two or more guest blog posts and publishing in relevant blog sites will help in getting a quality backlink. Backlinking only from high PR sites Though it is a good idea to get backlinks from high PR sites, getting so many links from high PR sites will not look authentic. Building links from high as...

Link building strategy is a good way to draw traffic with the help of already established sites. However, it can backfire rather than doing well if not executed properly. In order to improve the ranking for a long-term, it is necessary to take a comprehensive approach and avoid certain link building tactics. Linking to bad reputed websites Do not link to websites that have a bad reputation such as duplicate content, spam, illegal, or porn sites. Search engines prefer genuine sites and sites with a good reputation. So linking to these sites will help in getting a good ranking in search engine results. On the other hand, backlinks from sites with a bad reputation should be avoided. Link to homepage only If you only submit links to your homepage, link building will look as spam. When another website is discussing your website or business, then linking to the website is relevant. But if they are talking about specific products or services, then linking to the specific product, blog...

In this era of digitization , where every business is going online, digital marketing holds a key role in your business growth. Be it a small business, startup or an MNC, having a digital marketing company by your side can bring you the results that you have been long waiting for. There are very few digital marketing companies in Pune , who provide affordable yet excellent service in digital marketing. Kaizen Design Studios is one such digital marketing companies who not only provides the best and affordable digital marketing services in Pune   but is also extremely goal-oriented and professional. Strengthen your social media One of the most used and highly common tips that you will get for digital marketing is to get your social media up and running. Well, if we are talking about effective results then yes, social media can work charms for your business. It is considered one of the most powerful tools for conversions. Reaching a global audience can never be this easy a...