Social Commerce Current Trends

 

When brands and businesses use social media to promote and sell their products and services, the term is simply called Social Commerce. Social Commerce has become one of the or if not the most powerful sales platforms due to its ability to attract so much more engagements and interactions with the digital and social media audience. If you ask any social media marketing in Pune, India  they will tell how vital social commerce is. So here are the top social commerce trends that you should be aware of in the year 2021: 

 

User-generated Content (UGC) & Influencer Marketing

 

Rather than a random, direct, in-your-face ad that mostly goes ignored by social media users, User-Generated Content is a much more subtle way of promoting your product. UGC is the content put-forth by users of the brand or company over on their social media page, showcasing the product or service. Be it an unboxing or review video of the product or a simple photo or blog, it is proven that it is much well received. It plays on perception that the content created is by a neutral individual, and comes forth as trustworthy.

 

Similarly, collaborating with social media influencers is another trend that seems to be picking up. There has been a rapid rise in influencers on various social media platforms, and they come with a ready-made massive audience. Partnering with these individuals, keeping in mind your product’s target audience, is a great way to promote and sell your brand in 2021.

 

Video Ads and Live Streaming

 

Video watch-times have increased as the ads have become a lot more socially relatable and interactive. And visual content is 40 times more likely to be shared on social media. This has pushed social media marketing agencies in Pune, India to view video marketing as a brilliant current trend to promote your brand's story and bring about customer interactions and engagements. 

 

Last year, thanks to the pandemic, brands and businesses tried live video streaming and broadcasting to promote their products. From showcasing their latest products to posting tutorials, how-tos, and Q&As, live streaming turned out to be a lot more effective. It allowed viewers to engage and participate, enriching the customer experience. Cost-effectiveness, increased engagements and the current social scenario are reasons why Live streaming will continue to do well in the social commerce world.

 

Artificial Intelligence (AI) and Augmented Reality (AR)

 

Over the years the introduction of Intelligent Chatbots, Augmented Reality, automated checkouts, and voice technology have all been incredible advancements and features that brands and businesses have integrated into their marketing and Social Commerce set-up. All these keep the viewers and users hooked, ensuring increased engagements and inturn conversions. 

 

As social media continues to take center stage, social commerce will continue to be a mighty platform for online marketing and sales. Get in touch with the best social media marketing agency in Pune, India now and make use of the above-mentioned trends to give your brand and company a needed boost.

 

About Us

Kaizen Design Studio  is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, social media agency in Pune  , India.

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