5 UNIQUE RESTAURANT BRANDING IDEAS THROUGH CORPORATE VIDEOS
Branding a
restaurant is one of the best challenging assignments you can ever embark upon.
Because it is not only about selling their dishes and showing how beautiful
ambiance is. It is about knowing what are their unique selling points,
determining their bestseller dishes, and conveying how it adds value to
people’s lives instead of only serving food. When restaurants choose to brand
themselves through videos, branding agencies cannot only focus on one angle to
make sure people would love the restaurant and want to go there on the first
opportunity they get. It is about conveying the entire story of the restaurant.
Following are the angles through which videos can be made and message can be
conveyed:
Cooking
tutorials:
Though the recipes and taste of food are what makes restaurant unique,
sharing some of the recipes will not undermine the value of the restaurant. It
will build trust and show how cooking is done. Moreover, the recipe content is
shared easily. So, it will give more exposure to the restaurant and increase
the footfall.
History:
Conveying the history of the restaurants along with how founders
struggled to build the restaurant that they once dreamed would help people in
relating themselves to the restaurant owners and founders. This will create a
good bond with the entire brand. Moreover, customers who have been visiting the
restaurant from the start can be interviewed. This is one of the best ways to
connect with people and show how you value your customers. This will help in
connecting people for a long term.
Tour of
restaurant:
Customers love to see how the restaurant works, its ambiance, and what
happens in the kitchen. Once you show action scenes such as a busy night with
orders pouring in and chefs preparing various dishes with skill and caution
without compromising the taste or quality of food, it would create an interest
among viewers to experience the food and hospitality. Moreover, showing how
people are enjoying themselves while indulged in conversations along with great
food would help people in seeing themselves in those people and visit the
restaurant.
Interview
with team members & chefs:
Sharing life stories of people working there would be a great way to
connect potential customers with the staff. Moreover, they can share their
experiences working at the restaurant and how it helped them in getting
exposure and hands-on experience. Showing their courteousness and helpful
nature while interacting with customers will indicate hospitality.
Giving
back to the community:
If the restaurant owners do any charities or help local community
centers, it needs to be shown in a video. If they give back some percentage of
their profits in a non-profit organization, it shows the restaurant does not
only care about business but also the community. This sense of responsibility
is likable and people would visit a restaurant with a sense of contribution
toward the community.
While branding a restaurant, it should not be depicted as something that
only sells food. Every aspect including social responsibility should be
conveyed. Being one of the
leading branding agencies in Pune, India and gaining wide experience in branding
through videos, Kaizen Design Studio helps restaurants to brand themselves
through innovative storytelling and videos.
About Us
Kaizen
Design Studio is a multi-faceted digital marketing company
in Pune with an unwavering focus on attaining numerous Uno status amongst
advertising agencies in Pune. We do this through creativity, dedication,
technological advancement, and unmatched customer service. Get in touch with us
for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle
of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves
and our services. We believe in pushing the boundaries of creativity, and
setting new standards of achievement for ourselves. Applying these principles and more,
Kaizen Design Studio has grown from strength to strength, and is now one of the
most sought after, corporate video
production in pune ,India.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id : info@kaizendesignstudio.com
Website : https://www.kaizendesignstudio.com/
Comments
Post a Comment