MISTAKES TO AVOID WHILE LINK BUILDING


Link building strategy is a good way to draw traffic with the help of already established sites. However, it can backfire rather than doing well if not executed properly. In order to improve the ranking for a long-term, it is necessary to take a comprehensive approach and avoid certain link building tactics. Link building plays a vital part in search engine optimization (SEO), specifically in off-page optimization. To appear in first few pages of search engine results, it is necessary to build quality backlinks, not just backlinks. Making mistakes while link building can result in negative ranking. Following are some of the mistake that should be avoided while link building:



Linking to bad reputed websites:

Do not link to websites that have a bad reputation such as duplicate content, spam, illegal, or porn sites. Search engines prefer genuine sites and sites with a good reputation. So linking to these sites will help in getting a good ranking in search engine results. On the other hand, backlinks from sites with a bad reputation should be avoided.

Buy or sell links:

Buying links from other sites to get backlinks will land you in trouble with SEO. As search engines prefer genuine sites and links, they can ban your links. Google has clarified that links that have bought or sold will be considered as spam. Instead of buying linking, hiring a freelancer to create two or more guest blog posts and publishing in relevant blog sites will help in getting a quality backlink.

Link to homepage only:

If you only submit links to your homepage, link building will look as spam. When another website is discussing your website or business, then linking to the website is relevant. But if they are talking about specific products or services, then linking to the specific product, blog, or news is necessary. In addition, linking to a specific page will help in better conversation. You should try to build links where deals will be closed and sale will take place.

Backlinking only from high PR sites:

Though it is a good idea to get backlinks from high PR sites, getting so many links from high PR sites will not look authentic. Building links from high as well as low PR sites will help in achieving link variation. This variation will consequently yield better SEO results. Moreover, ensure those high PR sites are in your niche. Else, it will build a bad reputation for your brand.

Leaving out social media:

If you are leaving social media out of your link building strategy, it will not help you in getting better ranking in social media. If you are having backlinks from some websites but not from social media, it may look spammy and Google will leave your website from indexing in its search engine. So, receiving backlinks from appropriate websites is important, but getting likes, shares, and tweets is also important.

A lot of links in short span:

If you build many links in short span of time, it may look a link farm in eyes of search engines. This may result in removal or ban of your site from indexing. So, avoid link building in short duration. Slow and steady will help in winning the race.

Though link building is a tough task, yet it is effective in appearing in first few search results in search engines. Kaizen Design Studio is one of the leading digital marketing agencies in Pune , India and always striving to help clients with its SEO expertise in link building. Its SEO services help websites get indexed by search engine and improve ranking.

About Us

Kaizen Design Studio  is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

 

Comments

Post a Comment

Popular posts from this blog

CHANGES IN BRANDING ACCORDING TO CHANGES IN TECHNOLOGY

Image
    Remember, when your mother would go grocery shopping, and she’d take you with her. The grocer’s shop would be plastered with posters of many different brands. Your mother would hand over the grocery list. The grocer would check the list, and mention which brands were not available and would offer an alternative brand may even insist on that product stating it is better, cheaper. Mother would then reluctantly agree, use the product for the month, and if it was good, it would become a part of the prestigious grocery list. This is how smaller brands made their way to your home and established brand identity , while bigger brands could afford newspaper, billboards, radio and television ads. The story is different today. Technology has changed brand marketing . It is now dictating how brands can engage their customers in a completely different manner altogether, and how your customers perceive you. Previously, only logos, taglines, vision and mission statements were neede...
Read more