Google My Business Will Be Essential for Local SEO


If you happen to be into SEO services in Pune, India you might know how important website visibility and ranking is. It is the crux of the job and clients will come to you with one ultimate objective - and that is to ensure their website is getting the views from the specific target digital audience. Viewers then potentially turn to customers and in turn, produce revenue. And with the current social scenario, the pandemic, and lockdowns, numerous businesses mainly local businesses have turned their attention to online marketing and online opportunities. Meaning competition has certainly moved up a notch and finding online visibility for businesses has become a very vital formula for their success.



One such variable part of that equation has been the introduction of Google My Business. Launched in 2014, Google My Business looked to provide a platform for businesses to guide and drive customer engagements by creating a great business profile on Google for free. And this feature has helped many businesses portray who they are, has helped businesses expose and showcase their products and services, and helped them to manage their online presence.

When somebody searches something over on Google linked with Google’s powerful Knowledge Graph and Google Maps, the tool allows businesses to gain visibility based on three main factors -

1.         Distance/Location - How close each potential search result is from the location term used in a search.

2.         Relevance - How well the search result matches the business profile.

3.         Prominence - How well-known the business is, both online and offline.

Google runs through your business profile and based on these factors determines the listing of your business on the search results.So why is this tool essential for Local SEO? And why must businesses especially the local and small-scale and SEO agencies in Pune, India and around the country use and implement this feature?

The answer is simple. The Google My Business feature enables businesses to take a more localized approach, making it an effective way to rank higher on the Google listings and then gain more visibility in the specific and appropriate Google local search results.The tool due to its dynamism makes it far more responsive to changes and in turn, allows you as a business to be a lot more accessible to your target audience. Moreover, it has made interactions with both potential new, and existing customers a lot more streamlined.

Setting up a Google My Business account is super easy and even staying on top of the listings should not be a hassle, given that you have provided your up-to-date business profile and information i.e address, timings, etc. And most importantly constantly updating and ensuring that your linked website page is up to the mark. All of these minor details affect your ranking and can play a huge role in whether a customer chooses you or your competitor.So, get in touch with any SEO services company in pune, India and set up your very own Google My Business account and see improved search engine listings.

About Us

Kaizen Design Studio  is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

 

 

 

 

 

 

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