How to design logo for your company branding and promotion?

  As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people, branding companies in Pune, India have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos: Reach masses in short time: The corporate videos are not longer than five minutes generally. In this short time, business, product, and services can be showcased in a quick, informational, and creative way. When the video is posted o...

As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but relying only on it can become a disadvantage for the business. It is tiresome for potential customers to go through all the textual information on the website or other platforms. On the other hand, videos can convey the information in crisp, creative, and direct manner. Videos are gaining immense popularity they convey a lot of information in a short time. Branding companies have determined the changes in preferences of audience and changing strategies accordingly. The emphasis on video content has been given to reach customers and stand out from competitors while branding. However, it is not an easy thing to strategize videos and spread a word about the brand. There are video concepts that need to be considered while devising branding strategies. Following are some the concepts that should...

  Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list: DOS – 1. Explore the chosen library Many resources for stock footages are pain and lack of planning may exceed the budget of the whole project. So, explore what kind of footages are available and find the clips that you might need. If you need help, there are stock forums where experienced users will help you. In addition, determine which footages will be useful in transition between scenes. Conduct a cursory search to determine what is available and what fits. 2. Do contextual test The way stoc...

If you happen to be into SEO services in Pune, India you might know how important website visibility and ranking is. It is the crux of the job and clients will come to you with one ultimate objective - and that is to ensure their website is getting the views from the specific target digital audience. Viewers then potentially turn to customers and in turn, produce revenue. And with the current social scenario, the pandemic, and lockdowns, numerous businesses mainly local businesses have turned their attention to online marketing and online opportunities. Meaning competition has certainly moved up a notch and finding online visibility for businesses has become a very vital formula for their success. One such variable part of that equation has been the introduction of Google My Business. Launched in 2014, Google My Business looked to provide a platform for businesses to guide and drive customer engagements by creating a great business profile on Google for free. And this feature has ...

  As the trends and dynamics in the market change, the need to rebrand a business arises. It is not the decision that is taken with an impulse. The branding strategy does not remain relevant as the time progresses. This is the era of instant gratification. A decade ago, it was not the case. So, businesses feel the need to rebrand themselves to stay relevant, do not lose the audience, and gain as much market share as possible. In addition, it is important to connect and communicate with new customers effectively without disappointing the current customer base as rebranding takes place. Following are some the important tips for building a rebranding case: Determine why you feel the need to rebrand: The rebranding process will be successful if businesses have a compelling list of reasons for changing. What are the challenges are you facing now which can be eliminated if rebranded? Is rebranding necessary to achieve growth and achieve long-term goals? Are there other ways to obta...

Effective use of designing is one of the essential elements of establishing a brand identity . Packaging design, also known as package design, can help in connecting people and establish trust with potential customers. It reflects what the brand is about and makes an impression in people’s minds. From the color of the package to information conveyed, the packaging design becomes a crucial element to establish a connection with people who buy a product or just check them out. Whether businesses are looking forward to creating a new design or revamping the existing design, it is essential to consider few rules that will help them in establishing a connection with existing and potential customers: Rule No. 1: True reflection of the brand, no exaggeration The packaging should convey what it exactly is. There must not be over-promise or under-delivery. It should be an honest reflection of what product is and what brand stands for. People judge the product or brand from its packaging a...

There is a lot of crowd on every street, not roaming around or shopping, but satisfying their taste buds. Let alone streets, small and big restaurants, cafes, and food joints at malls have been flooded. Food connoisseurs, families, and groups of friends have been visiting various restaurants to savor the flavors and deliciousness of different cuisines. The food industry has dramatically transformed the world and eating habits of people have changed over the period of time. The advent of technology has brought the food to their doorsteps. Visiting cafes and restaurants only on weekends is not a trend anymore. With this scenario, it is not an easy task to brand a restaurant. There are a ton of restaurants offering different cuisines, exemplary ambiance, and best-in-class service. Branding a restaurant that stands out in the competition and offers an amazing experience is a challenge. Here are some tips and facts to make it easier to brand a restaurant: Find differentiability: The ...

One of the most popular services provided by ad agencies in Pune, India is branding solutions. Much small business does not give due importance to branding, and end up losing business, as they have no identity. However, a small or midsize business who has invested in branding will grow by leaps and bounds, and their brand will become a recognized identity. This is the power of branding. It connects with a person on a subconscious level and influences their buying tendencies. How? What do you think of when you read or hear the words “I’m loving it”. McDonald’s, right? You are correct. That’s the power of branding. Yes, you’re business may be small, but this is the right time have a set brand identity that will become a permanent feature of your present and future branding. This can be then featured in all your products, and if it is a service, your branding will also be used on paraphernalia related to your business. What’s needed? The first thing you need is a logo. A logo ...

  Search Engine Optimization (SEO) became a thing in the late 1990s. Now, for more than 20 years, numerous SEO practices and strategies have been introduced and applied by various companies and specialists to attract and funnel web traffic towards them. After short stints with different search engines like Yahoo and Bing, it is Google that has solidified its mark on SEO. With their revolutionary algorithms and backend programs aiming to target appropriate content to the appropriate web audience, companies swarmed in and were delighted with the results. And ever since, Google has been continually looking to ensure efficient and effective optimization to their users by constantly observing and understanding the various factors related to data search results and how this data is processed. One such practice and technique that has been doing rounds recently is Semantic Search. If you happen to be associated with an SEO company in Pune, India   you might have already come ac...

  As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people , branding companies in Pune, India   have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos: Reach masses in short time: The corporate videos are not longer than five minutes generally. In this short time, business, product, and services can be showcased in a quick, informational, and creative way. When the video is...

Corporate videos   convey a lot of information about the company and its ethics, goals, work culture, and assets in a short time. This form of communication is becoming popular among companies to attract potential customers along with investors. Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way. Companies have realized the importance of having a corporate video and its benefits. However, the question arises. How much does it cost? How much money can be spent to achieve the goals expected from a corporate video? The answers to these questions vary as there are many factors involved in the production of a corporate video. The time duration of the film, the complexity of shooting and editing, and production values are the factors that determine the overall cost of a video. Production values involve impacting the overall quality of the corporate video. There are three processes...