3 VITAL REASONS WHY YOU SHOULDN’T DESIGN YOUR OWN WEBSITE
Having a website for business or personal branding
is of utmost importance as the era of
“always online” emerged. Designing a website is not only limited to design for
desktop and laptops. As people are choosing surfing the web on smartphones and
tablets over desktops and laptops, designing a mobile-friendly website has
become a necessity. Before you decide to design your own website, determine
whether you have time, resources, and expertise to design a
professional-looking and mobile-friendly website. Moreover, you need to
determine whether you have time to maintain it after building. Though there are
some platforms such as WordPress and Wix which help you in building websites.
But they are generally used for non-profit or small businesses. So, if you are
interested in an elegant and professional-looking website on which customers
will be lured and making a lasting impression, you should hire a professional
agency to do the work for you. Following are some of the crucial reasons why
you should not develop your own website:
1. Branding and
design
Your website is a reflection of your business or services.
As you may not be acquainted and well-informed with how modern websites look
and function, it will work against establishing a brand for your business. It
will not appeal to your customers and the outdated look will draw them away.
The research suggested that visitors make a decision about whether the website
is appealing or not in only 50 milliseconds. If your website does not look
classy and aesthetic according to the services or product you offer, it will
not sell no matter how good they are. In addition, you need your website to
function properly without any crashes or faults. The branding and web
development companies are well-informed about the current trends and
their vast experience will help you in getting the best designs.
2. SEO
If you are familiar will the best practices of SEO,
you should not have second thoughts about designing on your own. But if you are
not, you should not opt for that option. The website that appears on first few
pages on search results will have a lot of traffic. However, if the website
does not appear on first few pages, it will be nothing but a dead website. The
website should be optimized for SEO. When visitors search for keywords related
to the industry in which you are operating, they should appear on your website.
SEO optimization is an intricate job as SEO practices change all the time. As
new policies come into the picture, a website needs to be redesigned to comply
with them. SEO experts in branding companies are well-acquainted with current
policies and practices. They can help you with getting your website indexed
easily by search engines.
3. Maintenance
Websites need to be maintained and updated as business needs
change. The effective updating and redesign are necessary as new products or
services are added. Moreover, pages such as testimonials and new offers need to
be added and changed over time as business strategy changes. On the other hand,
offers or services that are no longer offered by your business should be
eliminated. Else, when customers find that products, offers, and services that
you do not provide are still on the website, it makes a bad impression. Another
important task for maintenance is to add fresh content frequently. Search
engines look whether new content added or not on weekly basis. Adding blog or
news content regularly will help the website by appearing on first few pages in
search engine results. Moreover, SEO experts have an extensive knowledge of
analytics. This will be helpful for your business in determining load time,
bounce rate, site downtime, and other factors necessary to upgrade the website.
Kaizen Design Studio is one of the leading Web designing and development agencies in Pune ,India and always striving to help clients with innovative website designs to establish their brand and make a lasting impression on its users. Moreover, its SEO and maintenance services help websites get indexed by search engine and assist businesses in brand growth.
Browse more articles by Kaizen Design Studio: DESIGN IS A FUTURE OF COMMUNICATION
About Us
Kaizen Design Studio is a multi-faceted digital marketing company
in Pune with an unwavering focus on attaining numerous Uno status amongst
advertising agencies in Pune. We do this through creativity, dedication,
technological advancement, and unmatched customer service. Get in touch with us
for the right marketing and advertising solutions.
Continuous
improvement’, as our tagline reads, is the main principle of Kaizen. We at
Kaizen Design Studio, strive to continuously improve ourselves and our
services. We believe in pushing the boundaries of creativity, and setting new
standards of achievement for ourselves. Applying these principles and
more, Kaizen Design Studio has grown from strength to strength, and is now one
of the most sought after, social media agency in Pune , India.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id : info@kaizendesignstudio.com
Website : https://www.kaizendesignstudio.com/
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