How to design logo for your company branding and promotion?

  It’s not about what or how you do it, it’s about why you do it. – Unknown. The same applies when it comes to building a brand. If you are having a brand that creates some product X, then tell your customers why you are creating that product or service and rest is known. Customers are being marketed more than ever these days. They are getting bombarded every moment with notifications, messages on websites, apps, and content. That choice means opportunity for brands but sometimes it becomes noise for the users or your customers. But, some brands are not only surviving this, but they are also breaking through this growth barrier. And the brands who breakthrough – grow fast, assemble headlines and get big sales. These brands are the companies which adopted marketing from the start point and now they are known as innovative at every step. How do they do it? How are they so different? We are Kaizen Design Studio one of the top 10 branding companies in Pune and through this ...

    As a small or medium business owner, it can be alluring to cut the corners. However, extending the budget on branding and marketing means can be a costly error. Quality business needs a quality product catalog for many reasons. And, hiring a branding agency can be a decision of wisdom. We are Kaizen, a full-time professional branding firm in Pune where we know what is the best approach with you can communicate your message to your customers. We know who your competitors are because we do the proper research for it. And most importantly, we can develop quality designs using top-notch software and our creativity. A product catalog is the most important thing for any small or medium manufacturing as well as a service-oriented business through which, they can showcase what and why they are making those products and providing the respective services.If your business is here in Pune or anywhere else on the globe, hiring talent at branding agency in Pune could be the best...

    Traditional marketing is expensive, unreliable and immeasurable. It is a lot like gambling. Not every business can afford to shell out lakhs and crores on marketing and advertising. However, they have a saviour in the form of digital marketing. Digital marketing in Pune is the new game changer for small and mid level businesses. Businesses are fast realising its importance, reach, and cost-effectiveness. What is Digital Marketing? Digital marketing is the term used to describe marketing done on a digital platform. There are many different categories that fall under digital platform. Since this is completely done on online, the costs involved are extremely low. Businesses can pick and choose the medium best suited to their business, and budget. Businesses can also choose from a range of services like website design & development , SEO, SEM, SMO, Social Media Marketing, and more to give their businesses a digital push. It all starts with a website. How does t...

  Social media is quickly turning into one of the most necessary aspects of digital marketing, that provides unimaginable edges that help reach several customers worldwide. And if you are not applying this profitable source, you are missing out an unbelievable marketing chance, as it makes it simple to spread the word about your product and mission. No, the wave of social media isn’t going anywhere anytime soon. And your business should make the most of it if you wish it to survive. By giving your business brand it’s bit, you not only get more business by generating leads through Social Media however also connect along with your customers higher and serve them on a better level. It really makes your digital marketing easier. Hello, we are Kaizen Design Studio, a full-fledged branding and SMO agency in Pune delivering brands around Pune and India that bit of Social Media which is helping them flourish their business organically and giving them much more advantages other than...

    Social media is quickly turning into one of the most necessary aspects of digital marketing , that provides unimaginable edges that help reach several customers worldwide. And if you are not applying this profitable source, you are missing out an unbelievable marketing chance, as it makes it simple to spread the word about your product and mission. No, the wave of social media isn’t going anywhere anytime soon. And your business should make the most of it if you wish it to survive. With such superb growth, every business today must leverage correct social media channels in the very best approach. Not because it’s the “in thing”, and not because it sounds easy, but because their target market is hanging around the popular social networks. And they’re participating with their favorite brands and connecting with them on different levels. Improved brand awareness Social media is one of the most stress-free and profitable digital marketing platforms that may be used ...

    Logos reflect what a business or an organization is about. It reflects the philosophy of a brand . Creating a logo is one of the major tasks as it helps businesses and organizations get noticed, talked about, and remembered. A logo is an essential and integral part of the brand and it is the design by which people recognize the brand. Though there are logos that are too small and simple, there is a great deal of work involved in coming to the final design. There are five common characteristics of great logos 1 . Simplicity From Nike’s swoosh to McDonald’s two inverted curves logo in the shape of M, great logos are the simplest. This helps people in remembering and recognizing a company among the chunk of competitors. A simple logo makes engagement with people easier, so spending time in achieving simplicity will make a brand recognizable instantly. Great logos are timeless, iconic, and most importantly, simple. 2. Memorable All great logos are easily recogniz...

Thinking of getting into digital marketing for your business? You are on the right path. The first thing you need to do is get in touch with a good web design company in Pune . A good website is the start of a successful digital campaign. Therefore, you should take your first step into the digital sphere with a website. How to Start? You may have seen many ads stating that buying a domain and starting a website is easy, but that is not the truth. Buying a domain may be easy, but getting your website online is not. Though there are website builder apps and programs, a layperson would struggle to make their website as they have no knowledge of content, design and development. These three together are responsible for a good, functioning website. Content Content is text that would go on the website. This is where you provide the all the information about your business. From the history of your business to the offer, through well-written text, you have to impart knowledge to your we...

  Social media marketing companies in Pune   are seeing a sharp rise in clients. Businesses are waking to the importance of social media marketing. Though social media was not intended to be a marketing platform, today, it has become the biggest marketing platform, owing to its massive reach. Almost every person who has connectivity to the internet has a social media account. Therefore, with the right platform and strategy, businesses can reach potential audiences, and gather good leads. Let’s look at the best social media platforms for marketing. Facebook With over a billion users, Facebook is the giant amongst all social media platforms. A billion users means they have a database of billions of people, and know exactly how to target them. Facebook raked in a cool $27 billion in ad revenues for the year 2016, and the figure is expected to grow exponentially in the coming years. It will soon catch up with search engine giant, Google. How does Facebook marketing work? Si...

  Before talking about lead generation, let’s first know what leads are. Leads are basically potential customers who are interested to buy a company’s product or services. These customers are the ones who provide their contact information, which one can be used to follow up with more information. Once the information is collected, it is then transferred to the sales department team to engage with them using custom-made content marketing programs. One of the biggest benefits of lead generation on social media is about the possibility of focusing on high quality leads through advanced targeting. It means to improve the quality of leads is extremely important for B2B businesses. We look at few tactics on lead generation using social media as a source. Provide Special Offers We all love freebies, don’t we? So why not consider offering giveaways on social media. These are types of campaigns where people enjoy sharing on their social channels. It is a great way to capture import...

    Before talking about lead generation, let’s first know what leads are. Leads are basically potential customers who are interested to buy a company’s product or services. These customers are the ones who provide their contact information, which one can be used to follow up with more information. Once the information is collected, it is then transferred to the sales department team to engage with them using custom-made content marketing programs. One of the biggest benefits of lead generation on social media is about the possibility of focusing on high quality leads through advanced targeting. It means to improve the quality of leads is extremely important for B2B businesses. We look at few tactics on lead generation using social media as a source.   Sharing Links with Gated Content Gated content is a type of content hidden behind a virtual gate. Interested readers will provide some basic information in order to access certain sites if the content is valuabl...

    Brand growth won’t last forever Brand growth isn’t a thing to be taken for granted. Even once things were looking promising, your brand might still be in danger for falling into a slump, or worse, taking a dive. It’s not possible to deny that the market is volatile and unpredictable. Talking about the market in Pune, the competition of brands is lush, and every brand is losing the market share at some point. Solution? A branding consultancy in Pune . We will explain how. When revenue hits top speed, it’s common for owners of the brand to anxiously ride it out. However, when business growth extremely slows down, denial isn’t going to get you out of the rut. Leadership might react with a mad scramble to redirect the sinking ship: new products, new markets, or new acquisitions will transpire long. However, if these changes occur in a C-suite silo, there’s a high probability your staff and core customers can feel left in the dark. And employees with variable ideas abo...

    Now that almost everyone is using the internet to search for goods and services, local and small businesses need to find some ways to compete with large and national companies. One way these businesses can level up with them is through local search engine optimization i.e. LSEO. We at Kaizen Design Studio, take pride in calling ourselves the best SEO company in Pune as we have been creating various kinds of local SEO strategies which have helped our clients see a hefty business growth. In this post, we are going to tell you something interesting about local SEO and why local business needs it. Keep reading and follow us as one of the best SEO company in Pune . Well, what is this local SEO? Local SEO is an SEO strategy which targets on the Geographic part, mainly focusing the users who are searching locally for goods and services in their minds. With a local search, the ‘search’ generally has two elements: an industry and a location. Google has a better understa...

In the year 2013, Google came out with the Hummingbird algorithm. This update made it possible for search engines to understand the intent of the searchers’ quarries and match them with relevant results.  This updated jump-started the now necessary tool of ‘Voice Search’. It has become an expected feature for phones to come with a virtual assistant like Alexa, Cortana, Google Assistant or Siri. It is one of the easiest and quickest ways for any individual to find the needed information. Today’s use of voice search and virtual assistants is just a small glimpse into the future potential of this tool. For Humans, not Computers There is a major difference in optimizing your website for a voice search. The main difference is the use of ‘human language’ and not ‘computer language’. This means that instead of typing down ‘best restaurants Pune’ you ask your virtual assistant ‘ Which Italian restaurants are near me?’, the words and phrases used are very different. More and more websit...

    Online marketing is the art of promoting a product of an organization, and creating brand’s awareness to its potential customers through the Internet. For any business to be successful, the Internet plays a key role. We live in an era where internet is the first choice for updating ourselves and learning new things. For marketing and promoting a product or service, businesses depend a lot on the internet. If you plan to start a business, it would be sensible to take guidance from a digital marketing agency in Pune , who will take care of all the activities in order to improve your business. We take a look at few reasons on the importance of online marketing. Importance of Online Marketing / Internet Advertising Helps businesses compete with competitors With development in modern technology, it is now possible to buy wide range of products online from various different online companies. Hence, it is important for any business to keep competing with small, local, a...