How to design logo for your company branding and promotion?

  The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people, branding companies in Pune have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos. Reach more customers The video sharing sites such as YouTube and Video can attract a lot of visitors by getting the videos across millions of people. As they have easy sharing options on social media sites and blogs, it is a cost-effective and efficient way to reach more customers. When viewers share content, it will increase brand awareness without costing a penny besides the production cost. This is impossible with conventional advertising commercials. However, updatin...

As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. Riding on the wave of change in habits of people, branding companies in Pune have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos. Reach masses in short time The corporate videos   are not longer than five minutes generally. In this short time, business, product, and services can be showcased in a quick, informational, and creative way. When the video is posted on the website, it helps the visitor understand a lot about the company within a short span of time. Once they relate to the business through video, they would try t...

videos can convey the information in crisp, creative, and direct manner. Videos are gaining immense popularity they convey a lot of information in a short time. Branding companies have determined the changes in preferences of audience and changing strategies accordingly. The emphasis on video content has been given to reach customers and stand out from competitors while branding. However, it is not an easy thing to strategize videos and spread a word about the brand. There are video concepts that need to be considered while devising branding strategies. Following are some the concepts that should be considered.   Testimonial videos When a lot of users have used the product, companies can ask them about their feedback and post it in a video format. In addition, they can visit their places and record their feedbacks. When other users are making a decision about a big purchase, they need opinion of those who have used the product or service. Then testimonial videos will help the ...

As the era of instant gratification has emerged, the strategies for branding  have changed. The video content is gaining more attention than written content. The written content is important, but relying only on it can become a disadvantage for the business. It is tiresome for potential customers to go through all the textual information on the website or other platforms. How-to videos These videos show how the product or service should be used and how it can bring change in the lives of customers. Though they may not gain immense viewership immediately, but they can be influential in a long-term strategy. It helps brands to showcase their products and services along with how they can make a difference in a direct manner. These videos should talk only about the product. For instance, if the product is a Smartphone , the video series must focus on how to perform various functions, how to use it to save time, or how to take advantage of innovative features it offers. Interacti...

Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list. DOS – 1. Explore the chosen library Many resources for stock footages are pain and lack of planning may exceed the budget of the whole project. So, explore what kind of footages are available and find the clips that you might need. If you need help, there are stock forums where experienced users will help you. In addition, determine which footages will be useful in transition between scenes. Conduct a cursory search to determine what is available and what fits. 2. Do contextual test The way stock shot...

There will always be a scenario when a corporate client tells a video production company to make a corporate video for them in only two minutes. Given the number of huge projects they have undertaken, it seems difficult. There are huge assets to be shown and a lot of information to be conveyed. Here lies the problem. Including every piece of information can have a negative effect. As the human mind has limits, grasping too much information can result in less recall value. A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company. There are some misconceptions that make the corporate video forgettable and boring. Let’s shade a light on some of them. Misconception 1: More information equals to more value. We may be driven by a conception that offering more information through video would provide more value. Turns out, this is a misconception. Studies show that people can remember the only...

This Two are the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same. For instance; if you have the right knowledge and proper tools, then Pay-Per-Click advertising helps. When Google Ad Words are added to PPC   advertising, you can save more and convert a number of people.   They are Different Targeting Systems With the help of filters, Facebook allows you to target your potential audience in 3 ways; by interests, geography and demography. This allows your ads to reach your targeted audience which will only be seen by such targeted audience. On the other hand, Google AdWords allows you to make an ad based on what the user types on the search box. This is because Google cannot act like Facebook nor can it view a personal profile of the user. However, Google is capable of unde...

Two of the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same. For instance; if you have the right knowledge and proper tools, then Pay-Per-Click   advertising helps. When Google Ad Words are added to PPC advertising, you can save more and convert a number of people. On the other hand, at just as $20 to $30, you can attract over 1000 Facebook fans to increase the revenue. Here are a few differences that will give you a better idea as to which one to use.   Ads Creation Process is Different for Both When it comes to creating an ad, both require different approach while creating one. Google Ads depend on keywords while Facebook Ads depend on user’s likes. But, if you compare the prices for the ads, Facebook ads are cheaper than Google ads. Building a Brand As both offer a c...

Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day.There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune  that can help your brand grow with its brand design consultancy expertise! It has transformed itself in a marketing tool that can be helpful for any brand to attract customers. So, what exactly do you need to attract customers through Instagram? Indeed, it’s a herculean task to start from scratch but if you follow a few simple steps and focus on the same, your brand can be a hit on Instagram in no time! Have a look. Develop great content Content is the oxygen of any social media platform. Creating great content works like magic on Instagram. Bland and boring cont...

Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. We all have seen the rise of Instagram over the years. It has firmed its roots in the digital marketing field to a great extent. There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune  that can help your brand grow with its brand design consultancy expertise! Carve a good strategy Before you start anything, preparing a good strategy is necessary. Instagram is an image-centric social media platform. So, the strategy has to be prepared according to the needs of Instagram. There are many brand strategy consulting services which carve a strategy revolving around your brand thus, helping your brand to gain more attraction. ...

You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this video is nothing but a piece of storage-room material. There needs to be a video promotion strategy. Playing the video at an event The industry events are filled with dull speeches and boring presentations. The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech. To break this boring flow and explain a lot about your business, you can play the corporate video and get the attention of maximum attendees. This will help them in understanding your message and grasping your message in minimum time. Moreover, you can use the video content in a long speech you are giving to break the monotony and refuel the attendees. Pin...