How to design logo for your company branding and promotion?

 This Two  are the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same.   They are Different Targeting Systems With the help of filters, Facebook allows you to target your potential audience in 3 ways; by interests, geography and demography. This allows your ads to reach your targeted audience which will only be seen by such targeted audience. On the other hand, Google AdWords allows you to make an ad based on what the user types on the search box. This is because Google cannot act like Facebook nor can it view a personal profile of the user. However, Google is capable of understanding the type of page and then show the ads accordingly. Building a Brand As both offer a company to help improve its brands, both have different approaches. For example; when a user clicks on ...

Two of the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same. For instance; if you have the right knowledge and proper tools, then Pay-Per-Click   advertising helps. When Google AdWords are added to PPC advertising, you can save more and convert a number of people. On the other hand, at just as $20 to $30, you can attract over 1000 Facebook fans to increase the revenue. Here are a few differences that will give you a better idea as to which one to use.   Ads Creation Process is Different for Both When it comes to creating an ad, both require different approach while creating one. Google Ads depend on keywords while Facebook Ads depend on user’s likes. But, if you compare the prices for the ads, Facebook ads are cheaper than Google ads. Demographic and Keyword Targeting W...

There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune  that can help your brand grow with its brand design consultancy expertise! It has transformed itself in a marketing tool that can be helpful for any brand to attract customers. So, what exactly do you need to attract customers through Instagram? Indeed, it’s a herculean task to start from scratch but if you follow a few simple steps and focus on the same, your brand can be a hit on Instagram in no time! Have a look. Choose trending hashtags Hashtags rule the roost in the Instagram Kingdom! According to a study, 70% of popular Instagram hashtags are branded. They have a significant role in reaching out to your targeted customer base as the explore section in Instagram shows feed based on a user’s previous searches and the hashtags enable your posts to pop in ...

Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. We all have seen the rise of Instagram over the years. It has firmed its roots in the digital marketing field to a great extent. Carve a good strategy Before you start anything, preparing a good strategy is necessary. Instagram is an image-centric social media platform. So, the strategy has to be prepared according to the needs of Instagram. There are many brand strategy consulting services which carve a strategy revolving around your brand thus, helping your brand to gain more attraction. Kaizen Design Studio, A Branding Agency in Pune prepares excellent and impactful social media strategies for various clients and will help you in attracting more customers. Develop great content Content is the oxygen of any social media platform. Creating great content works like magic on Instag...

Every advertising agency has to be updated with the current trends in the SEO sector for assuring complete assistance to their respective clients for upgrading their success level. Kaizen Design Studio, an SEO company in Pune  keeps itself updated with the latest SEO trends for transforming your business into a success story! In this article, you will get to know the different SEO trends that are ruling the internet. Here’s a guide to preparing effective SEO strategies sticking to the latest trends.   Before knowing about the latest trends, let’s know what is an SEO Strategy. Be User-oriented Don’t just create a mechanical strategy to rank up on the top page. Research what the average internet wants from the content. With the introduction of Google’s new BERT algorithm, it has become mandatory for an SEO strategist to think from a user point of view. Rather than just researching what users search the most, know what a user exactly wants from your content. Extravagant ...

The SEO landscape has transformed the internet over the last decade. Crafting great SEO strategies has become a norm for any business to reach peaks of success. 2020 is the beginning of a new decade and with the change in the decade, many new technologies have cropped up to ramp up the SEO strategies across the internet. The professional Kaizen team crafts the best SEO strategies for your business to reach heights of prosperity. If you are looking for the best SEO companies in Pune , Kaizen Design Studio is the ideal option for you. An SEO   strategy is a process of crafting a good plan to improve search engine rankings of a particular business or brand. Now as you know what exactly an SEO strategy is, have a look at the latest trends that in turn will help you to craft the best SEO strategy. Use short URLs and rich keywords Rather than using really long URLs, try to incorporate short URLs with top-ranking keywords. Recent studies have shown considerable improvement in SEO ...

Branding is the promotion of a company or business which helps in building a strong consumer base, thus leading to increased sales. If you are searching for the best branding agency in Pune , Kaizen Design Studio is the perfect choice for brand strategy consulting. It has an excellent record of customer satisfaction which makes it stand out from others.  Customers should look at your brand as the best brand in the market. For this, consistent branding of the company or brand or business is necessary. Not just consistent branding, but innovative consistent branding should be considered which can help you form an excellent customer base. The vitality of branding Trust building is an important aspect in terms of your business as it will help the customer decide whether to buy any service or product from you. Watch out for easy changes and consider these simple branding ideas to grow your business or brand. Understand the purpose First of all, understand the purpose of brandi...

Are you worried about your new startup or your business growth has hit a roadblock because of weak sales? Only worrying will not solve the problem. A strong branding strategy is required to fulfill your dream of boosted sales conversions. Basically, what’s branding? Branding of a company is significant for building trust in the minds of the targeted audience for your business. There are many branding agencies which provide brand development consultancy tailor-made for your brand. The vitality of branding Branding strategy is not a day’s work. You have to be in continuous improvement mode because the more you improve, the more your sales will improve. Branding is the greatest tool for building trust among your customers. Redevelop your logo A logo is the driving force of your branding strategy as everyone will recognize your brand through your logo. It should be attractive, appealing and clever at the same time. If necessary, recreate your logo to make it appealing and attrac...

Every business should be updated with the latest marketing strategy in order to compete with their rival company as it is important to note that if they are ahead in updating their marketing strategies, they will surely attract a good amount of customers to their base because they are ahead in terms of the latest marketing trends that people prefer. A person does not have much time to read long descriptions of your brand. Everyone wants information that is short and attractive at the same time. If you are looking for a good corporate video production company in Pune , Kaizen Design Studio is a leading advertising brand which specializes in corporate video marketing and can provide you the best strategies for your company to evolve in a prospering brand! ADVANTAGES OF A CORPORATE VIDEO Trust booster Videos help to build trust among your targeted audience as you show the products or services offered by your brand live on the video. It encourages a person to trust in your brand as...

The world of business has grown innumerably all over the globe. Various marketing strategies and types have evolved over the years as technology evolved. If we think of the latest trends in the marketing arena, Corporate videos are one of the trending tools for marketing. This type of strategy has gathered momentum due to its quick description and visually pleasing factor. Corporate videos   help you to avail the benefits of short content in an attractive manner. A good corporate video is key to a larger audience reach. If you want to grow your business, a good corporate video maker is vital. A good corporate video has many amazing advantages that can help you grow your business. Read on to know more about the advantages of corporate videos and the different techniques to prepare the perfect video. Connecting people Videos are a great means of connecting your product or service to your targeted audience as a person has an emotional reaction to the video than any other means ...

Explainer videos are one of the important parts of the business on educating consumers on how to use the product in the best way. It helps in reaching more consumers without being physically present to give a demonstration. However, using these videos efficiently is essential to gain widespread consumers base. They also help in creating brand awareness. Homepage This is the most common place where the explainer video is placed. Customers check the website before buying the product and placing the video on the homepage would reap great benefits in making the buying decision. Placing the video appropriately on the homepage is also essential as many visitors do not scroll down. Email marketing Entice your target audience to buy the product by including the explainer video in an email marketing campaign. Moreover, call to action at the end will help in growing the website traffic and create awareness about the new product launches. People will be inclined to purchase the product af...

Your corporate video  is ready. promotion of corporate video is nothing but the promotion of your brand. This video will send a message about your brand and create an identity in people’s minds. Following are some of the ways in which you can promote your brand through a corporate video. Video campaign on social media Based on the time people spend on social media, promoting the video on social media platforms would give great benefits. These platforms are best places where people are more likely to share, like, and comment on videos, which would increase the viewers. Running a campaign would help in strategizing and gaining more views and exposure to the brand. Include a call to action such as share and landing page link in the caption to get more visitors to the website. Pin your video to the top of social media feeds Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of infor...

There are numerous ways in which they can be used to maximize their impact and help the brand  in creating awareness. Following are some of the ways in which explainer videos can be used efficiently. Landing pages Along with the website’s homepage, the explainer video can be placed on the landing pages. This would reduce the bounce rate and make people stick to the website and think about buying the product. Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products. Social media Most of the people are active on social media for most of their time in a day. The prominent social media platforms such as Facebook, Instagram, and Twitter are great tools to post the explainer videos. Moreover, video content is shared mostly on social media platforms. The engagement in the posts will help in creating brand awareness. Moreover, paid campaigns on social media will give more visibility to these videos. Sales pitches Yo...

You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this video is nothing but a piece of storage-room material. There needs to be a video promotion strategy. Playing the video at an event The industry events are filled with dull speeches and boring presentations. The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech. To break this boring flow and explain a lot about your business, you can play the corporate video and get the attention of maximum attendees. This will help them in understanding your message and grasping your message in minimum time. Moreover, you can use the video content in a long speech you are giving to break the monotony and refuel the attendees. Po...

Link building plays a vital part in search engine optimization (SEO) , specifically in off-page optimization. To appear in first few pages of search engine results, it is necessary to build quality backlinks, not just backlinks. Making mistakes while link building can result in negative ranking. Following are some of the mistake that should be avoided while link building. Buy or sell links Buying links from other sites to get backlinks will land you in trouble with SEO. As search engines prefer genuine sites and links, they can ban your links. Google has clarified that links that have bought or sold will be considered as spam. Instead of buying linking, hiring a freelancer to create two or more guest blog posts and publishing in relevant blog sites will help in getting a quality backlink. Backlinking only from high PR sites Though it is a good idea to get backlinks from high PR sites, getting so many links from high PR sites will not look authentic. Building links from high as...

Link building strategy is a good way to draw traffic with the help of already established sites. However, it can backfire rather than doing well if not executed properly. In order to improve the ranking for a long-term, it is necessary to take a comprehensive approach and avoid certain link building tactics. Linking to bad reputed websites Do not link to websites that have a bad reputation such as duplicate content, spam, illegal, or porn sites. Search engines prefer genuine sites and sites with a good reputation. So linking to these sites will help in getting a good ranking in search engine results. On the other hand, backlinks from sites with a bad reputation should be avoided. Link to homepage only If you only submit links to your homepage, link building will look as spam. When another website is discussing your website or business, then linking to the website is relevant. But if they are talking about specific products or services, then linking to the specific product, blog...

In this era of digitization , where every business is going online, digital marketing holds a key role in your business growth. Be it a small business, startup or an MNC, having a digital marketing company by your side can bring you the results that you have been long waiting for. There are very few digital marketing companies in Pune , who provide affordable yet excellent service in digital marketing. Kaizen Design Studios is one such digital marketing companies who not only provides the best and affordable digital marketing services in Pune   but is also extremely goal-oriented and professional. Strengthen your social media One of the most used and highly common tips that you will get for digital marketing is to get your social media up and running. Well, if we are talking about effective results then yes, social media can work charms for your business. It is considered one of the most powerful tools for conversions. Reaching a global audience can never be this easy a...

Reaching new audiences and tapping new clients are just a few advantages of digital marketing . Although, finding a digital marketing company is a concern for many businesses, considering the budget vs. the results they are looking for. They are known for going out of their ways to assist you to heighten your business prospects! Their expertise in the field of digital marketing is what makes them the best digital marketing company in Pune . Having a base built for digital marketing can be very helpful for your business, especially if you own a small business as it can strengthen your sales and get you to the big league! So, here are some of the major tactics you can apply if you are running a small business and want to give it a boost through digital marketing. Social media groups Building the right connections and reaching the right audience is what can make you go from 1 to 100 at once. And joining social media groups helps you in achieving both. There are ‘n’ number of peop...

The best part of Digital Marketing is that it can reach your brand to heights of success with some good strategies and campaigns. There are many digital marketing companies that make this possible. In this blog, we will explore the past, present, and future of the Digital Marketing Sector. The Past   In the year 1998, Google introduced itself on the Internet. The web-based search engine has reached the zenith and it is vital for optimizing Search Marketing and Digital Marketing campaigns. The 2000s brought about a change in customer behavior. With newer resources, they required ways to do brand promotion and make full use of the different social networking platforms. So much so that Social Media Marketing (SMM) has become a dedicated branch of Digital Marketing today. Many digital marketing agencies in Pune specialise in SMM. Kaizen Design Studio is the best digital media marketing company in Pune that can help your business reach heights of success. The Present Based on t...